Submitted by -Mezzo- 962d ago | news

Want Your Vita Game To Be A Best-Seller? Just Don't Tell Anyone It Exists.

Kotaku - Last month, the Japanese publisher Tecmo Koei released the Vita version of Japanese role-playing game Atelier Totori: The Adventurer of Arland. They told nobody that it was out. (Atelier Totori: The Adventurer of Arland, PS Vita)

Sanquine90  +   962d ago
What? You mean... I can play this! Faster vita go on psn! Download!

TBH i did not know it was on PSN..
#1 (Edited 962d ago ) | Agree(5) | Disagree(0) | Report | Reply
contradictory  +   962d ago
it's the first i've heard of a vita version :0
rainslacker  +   962d ago
What's sad is that Tecmo didn't even send out their newsletter with any info on it until about a week after release. It wasn't even on their website. If I hadn't happen to come across the article here(which wasn't very hot at the time), then I wouldn't have known either.

I actually just brought the PS3 version a few weeks ago though. Probably would have gotten it on the Vita instead had I known it was coming.
LOGICWINS  +   962d ago

-Gespenst-  +   962d ago
It sounds counter-intuitive but in a way it kind of makes sense.

Instead of all the hype and teasing and build-up from months of marketing, some dude just happens across the game on psn and is hugely surprised and excited. Then, it gets spread like wildfire and you have concentrated excitement all over the internet. It's almost like they didn't even have to wait for the game, because they weren't even aware it existed until they saw it for sale on psn. I'd imagine that's pretty exciting for fans. Risky, but I could see how it might work.
TheTwelve  +   962d ago
I've owned this on my Vita for awhile. =) A very good Vita adaption, very sharp and crisp gameplay...

I've always said that advertising was overrated. Good games will sell through word of mouth, and always have.

#5 (Edited 962d ago ) | Agree(7) | Disagree(0) | Report | Reply
TheoreticalParticle  +   962d ago
That's really not all that true. It works in this scenario because it doesn't take much to stand out in the crowd.

There are what, like 60 games total for the Vita right now? You don't really need ad dollars to stand out in a pack of 60. People who are looking for games on a Vita are going to find your game.

When you get to a crowded marketplace, like say, Steam, or the Apple App Store, you're not going to sell like gangbusters just because you're good. People have to find you first.

Ad dollars certainly are overrated in SOME cases, but plenty of good games have also gone to the bargain bin. It's a matter of knowing which situation you're in.
TheTwelve  +   962d ago
Overrated =/= useless. There are people who believe that advertising is EVERYTHING. It's important, but not as important as people make it out to believe. This is proof.

tubers  +   962d ago
There's always an exception to the rule.. this case is one of them.
rainslacker  +   962d ago
Atelier games tend to have a pretty cult following. Those that care about these games do pay attention to their releases.

Tecmo could have done a bit more in the marketing, but apparently it was OK. The fact it was just sprung on us out of nowhere was probably more effective and cost productive than a long advertising campaign, since it did get people talking. Like you said above, word of mouth can help sell a game.
PachterAttacks   962d ago | Trolling | show | Replies(1)
TorchedRd1  +   962d ago
I remember back when word of mouth used to be quite popular, its interesting to see how a classic way of advertising has found its way back in some cases.
#8 (Edited 962d ago ) | Agree(3) | Disagree(0) | Report | Reply
belac09  +   962d ago
i bought it, it is PERFECT on the vita. its a great game for portables.
Hicken  +   961d ago
I've known it was coming since they announced it way back when. Just haven't gotten around to buying it yet. I suppose I'll go ahead and do it, but I wish there was a retail version.

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