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Submitted by Arai 1040d ago | news

Xbox now Microsoft’s sole TV strategy

Microsoft confirmed today that it has agreed to sell its MediaRoom IPTV unit to Ericsson, following rumors about the deal a few weeks ago. (Microsoft, Tech, Xbox 360, Xbox One)

Alternative Sources
Arai  +   1041d ago
What this means is that Microsoft's next console will be more of a media hub than a dedicated gaming machine.
It was rumored a while ago by several sites, this adds more credence to what was rumored already.
omi25p  +   1040d ago
So is the PS4 or is everyone ignoring the multimedia social networking button built into the controller?

So linking across different platforms isnt multimedia just because it can link to a social network??

Ok iGam3R-VIII you are clearly far superior in everyway. il leave you to your pure knowledge
#1.1 (Edited 1040d ago ) | Agree(9) | Disagree(20) | Report | Reply
iGAM3R-VIII  +   1040d ago
How is that not related to gaming?
*Me when I saw your comment *

How is that not related to gaming. You see media is different from social. The 360 and the PS3 both had social features so you could play with your friends but the new xbox is moving away from that to MEDIA which is like music, videos, and TV. The new Sony console still is for gamers but is better with these new social features.

And that button in the controller 'shares the screenshot' or produces a live stream for the game which in my opinion isn't related to social because it goes to YouTube.

In case you still don't believe me, I linked the online dictionary website for social and media:

Media- http://dictionary.reference...

Social- http://dictionary.reference...
#1.1.1 (Edited 1040d ago ) | Agree(11) | Disagree(8) | Report
darthv72  +   1040d ago
i dont think
everyone is ignoring it. but keep in mind that there is a group who feels all the social stuff is taking away from the intended use of a game console.

They can think that way but its a sign of the times. The adding of social features and more smart functions is proof that gaming has evolved.

You cant sell a game only console anymore, these companies have to remain relevant in light of changing trends. We cant predict what trend is happening next but we can see the addition of all these conveniences is something the likes of which sony and Ms will not give up but expand upon.

If anything, both look to try and fill the gap of the smart tv by way of making pretty much any tv into a smart tv. Is that so bad for sony and ms to fill a need they see as being open?

Many may not use these features now, but we really dont know how they will integrate in the future. We may find ourselves using these social features more than ever. Maybe it just needs the right game to come along to open the door.
KwietStorm  +   1040d ago
And that makes it a media hub? o_O
NewMonday  +   1040d ago
so instead of a top console they now want to be in the market with AppleTV, Ruko and the Pirate Bay?

good luck with that.
Saigon  +   1040d ago
I think what people need to get in their heads is that this media hub MS is creating is not a Social device per say. In comparison to the PS4, they are not on terms if the rumor or should I say what MS expects. iGAM3R-VIII pointed out the definition directly.

Look at MS device as being something like your Local cable company device box. If you have one that has all of the bells and whistles, than you can expect to download items, upload items, digital download, record, etc. The boxes does everything to entertain you. The next Xbox sounds like it is going to be similar with the only difference is that you can play games. With that, 'always on' sounds a little more true. I am thinking they are expecting to develop a system similar to TiVo where you need to purchase the box and then inform your subscribed company that you have the device. Or maybe they will work something out with a major cable company to provide it. Or maybe it can be an added device to your current STB.

Man, IDK about this...
nukeitall  +   1040d ago

"so instead of a top console they now want to be in the market with AppleTV, Ruko and the Pirate Bay?

good luck with that."

No, they want to be the box you need to do anything with your TV.
Bigpappy  +   1040d ago
M$ is not stupid. They will have a great console again, and they will do lots of stuff with the console. Sony will follow suite, like they always do.

Isn't Ericsson owned by Sony?
#1.2 (Edited 1040d ago ) | Agree(9) | Disagree(14) | Report | Reply
Saigon  +   1040d ago
i was wondering that myself...
darthv72  +   1040d ago
the media side is its own conglomerate. The side that sony has is/was their mobile division. All the cell phones and whatnot. But sony bought that side and (I think) retained the ericsson name because of it being more associated with previous mobile products.

The mobility side was small as compared to the rest of the company.
Gimmemorebubblez  +   1040d ago
Look Im not being a fanboy but I just want to say this plan is not very well thought out.
The Xbox could end up being a Jack-of-all-trades master of none. I have a smart TV I have a cable, I want a games console. I think as Smart TV's become mainstream the need for any sort of box will diminish. All keep in mind that the largest entertainment company in the world is SONY (Go look it up) they control the most content.
Gimmemorebubblez  +   1040d ago
Sorry my mistake, after Universal took nearly 80% of EMI today (Sony took the other roughly 20%), Sony are no longer the worlds largest Entertainment company, they are now in 2nd.
Heavenly King  +   1040d ago
When that happen?? Do you have a link please?
sway_z   1040d ago | Not a reply | show
dcbronco  +   1040d ago
It's not about the need for a box. This is a battle to make your box relevant. These companies are in competition. No one is going to just step aside and say, go ahead Samsung, you can have it all. Each company has to have a more compelling product. Plus looking at the world from a tech persons perspective is a mistake. The vast majority will continue to do what they've always done. SmartTVs are a afterthought to them.

But this is actually a very smart deal for MS. They already have 40+ million Gold subscribers. They already have a department of writers and producers run by a former major TV executive. They have been buying content. The big content holders are squeezing out competitors. Look at the way Netflix has been squeezed with late or less content. MS having their own content and delivery service is a better option than waiting to get pushed into a corner.

AMC, MTV and the History Channel have major TVs hits. You no longer have to be one of the big networks to be a player. Selling their IPTV (rumored to be for as much as 1 billion) gives the Xbox a ton of cash to develop their own content.
#2.1.3 (Edited 1040d ago ) | Agree(1) | Disagree(5) | Report
PachterAttacks   1040d ago | Spam
lovegames718  +   1040d ago
Tsk Tsk Tsk Microsoft. Im sure you guys made a pretty penny and of course business comes first but in relation to gaming this isnt a good look. Im starting to believe the rumors more and more lol Kinect to start up Netflix lol gtfo of here lol hahahahahaha
Number-Nine  +   1040d ago
focusing on the kinect, focusing on tv, possibly always online, nothing really about gaming.....

MS must be digging their own grave
darthv72  +   1040d ago
I saw
a commercial last night about a new samsung smart tv that you can control with moving your hands (like kinect) and you could speak to it and the tv would relay what you said with results (perhaps like kinect 2.0).

so the new playing field isnt about consoles anymore. Its about the growing rise to smart enabled devices. To think a tv that does more than simply watch tv...go figure.

No idea what the nextbox has in store but if its goal is to enable smart functionality at a fraction of the price of these new tv's then it could be a big win for millions of consumers that dont have the kind of scratch to buy one of these new tv's.

Obviously sony is looking at the same smart tv market with cautious eyes as well. Console gaming stopped being solely about "gaming" many years ago when we got systems that could watch movies and surf the internet (PS2, DC, maybe even earlier).

It seemd like the only direction the gaming industry was heading was more integration. More conveniences. That doenst mean they will stop playing games, it means that games cant be the only thing these systems do anymore.
KwietStorm  +   1040d ago
I saw that commercial too. I don't want to watch TV like that. I'm not a mime.
HammadTheBeast  +   1040d ago
I can also play Tetris on mine.

Oh, the magic.
TheRealHeisenberg  +   1040d ago
Don't really care about this. All I need out of the next Xbox is more great games and for MS to stop charging for things that are free on other consoles. Overall, I have been happy with Xbox but I do consider myself more of a PS guy now.
DigitalRaptor  +   1040d ago
How come everything that is leaking out or being confirmed about Microsoft's next gen is either a poor direction for gaming or is not to do with gaming at all? I find this all pretty weird. It's either gotta be trolling or just pure coincidence.

Still there's nothing wrong with providing your customers with more for your money, but then again what is a gaming console if pushing the medium forward isn't your priority?
#7 (Edited 1040d ago ) | Agree(3) | Disagree(1) | Report | Reply
Daves  +   1040d ago
There is another article on this over at
Daves  +   1040d ago
I mentioned no bias about the article except that it exists.

Jek_Porkins  +   1040d ago
Well this isn't surprising, the Xbox brand carries a lot of weight, especially in the states. So many people act as if it has to be entertainment or gaming, but in all honesty Microsoft has enough money to do both and do both well. They actually have the most first party studios right now, they also own a television studio and I can see this going well for them.

It's like you never really hear anyone say "I wish my phone was just a phone". I think consoles are moving towards a jack of all trades type of deal, Microsoft is just looking to capitalize a bit more off that and spend more money on building it up, but if you look at the packaging for Xbox 360, PS3 or Wii U, you'll notice Youtube, Hulu Plus and Netflix right on the box.
gamertk421  +   1040d ago
Apparently people don't like the truth by the disagrees you're getting.
Triggytrolls  +   1040d ago
I wish we got some new Ip's like PS owners got. I don't want to play another HALO or GOW or FORZA. Instead MS concentrated on TV apps, Kinect and adding adds to the dashboard. If I wanted to watch TV I would watch it on my TV via cable, or my PC, or on my phone, or on my tablet. I have several devices that all do the same thing and offer the same things.

I want to play games and receive a steady supply of new Ips.

So instead of buying some awesome new xbox exclusive games, I spent my money on other things like a ps3/pc.
#9.2 (Edited 1040d ago ) | Agree(5) | Disagree(2) | Report | Reply
Jek_Porkins  +   1040d ago
I think you'd be in the minority, I might agree with the new IP comment if those new IP's were really selling well or millions were clamoring for them, they just aren't.

I think Microsoft went with what the majority of Xbox 360 owners want, and what they bought the console for in the first place. I don't know a single person who didn't buy a 360 for Halo or Gears.

Microsoft gives their console owners the AAA titles that they bought the console for in the first place, so I have a hard time getting ticked off at them.

Nintendo and Sony both went after casuals as well, Wii really caught on, Move not so much.

I don't blame Microsoft for trying to be the box people use for gaming, music, movies, television, because that is smart and that will attract a lot more than just gamer's to the console.

I think I said this earlier, but you never hear people who own a smartphone say "I wish this phone just made calls". That wouldn't make much sense in this day and age, multitasking is what these devices need to do.

I'd expect an influx of new IP's to kick off the next Xbox, because Microsoft feels like launching with new IP's is better than ending a generation with them. I cant say I blame them, there is a ton of great games that came out late and flopped.
StrongMan  +   1040d ago

Well said, Triggy.
#9.2.2 (Edited 1040d ago ) | Agree(3) | Disagree(3) | Report
Hicken  +   1040d ago
I don't know if you've noticed, but a phone is not a gaming console. Nor is a gaming console a necessity.
StrongMan  +   1040d ago
"I think Microsoft went with what the majority of Xbox 360 owners want, and what they bought the console for in the first place. I don't know a single person who didn't buy a 360 for Halo or Gears"

There are over 75 million Xbox 360's sold while Gears sell around 6 million a pop. You call 6 million out of 75 million consoles the "majority"? Did you take up basic math in high school?
Jek_Porkins  +   1040d ago
I could say the same thing about any PS3 exclusive my trolly friend.

I think 6 million for Gears or 8-10 million for a Halo game is much more apt for the typical Xbox 360 gamer. If you look at sales from first party games that aren't shooters or M rated, you'll know what I mean, averaging 1-2 million isn't going to inspire much confidence when you know a new Halo will get you at least 8-10 million copies sold. Why shoot for 1 million when you could get 6-10?

I know as mostly a 360 gamer, the last thing I want to play is some niche title that I'm not too sure about. I think in tight economical situation people stick with the sure fire hits, and there is always Nintendo, Sony and PC's if I want something else, luckily I've been more than happy with my Xbox 360 since November 2005.
rainslacker  +   1040d ago
Jek, because creating those games that only sell 1-2 million expands your portfolio and makes it possible to actually find a new IP that can sell the 6-10 million of their other staple titles.

It also gives variety to the machine, and allows players to play more and have different experiences to help expand their minds, and gaming as a whole, as well as open their wallets to purchase future content.

It also differentiates the machine on the market in it's most important way...and that's games. Not services, but games. It is a game machine after all.

I'm not saying that they have to abandon those 6-10 million titles, and realistically that would be stupid, but I am saying that they should look a little deeper into what they are actually offering to gaming. Being a game machine, and being in the position they are in, it is realistic to expect them to try and advance gaming as a whole for the consumer and the industry. Currently they show more and more that they just are in it for themselves, and grumblings of late are showing that it could come back to bite them in the ass.

If you don't believe so, just look at the difference in expectations among Sony fans and Xbox fans. Sony fans are expecting a slew of new IP's, as well as beloved franchise titles on the PS4. Xbox fans are wondering if MS even cares to make more than Kinect or Halo/Gears/Forza. Some say they have all these 1st party devs working on next gen games(which is true), but there is no real confidence in the comments to make me feel they believe there will be a significant supply of core games from these studios.

I rarely see Sony fans argue about a single titles sales(and yes Sony does have 6-10 million sellers-more than MS in fact). I see them talking about the next big new IP that's coming out, or which beloved classic is getting a new title in the series.

As a Sony fan, I can see what MS might hope to achieve with this direction if true. I don't even think it's necessarily bad to try and offer an all-in-one device. I see the same thing in Sony with it's Social functions. The difference is, that despite Sony's move to include social media(and likely more media functionality), they can still be looked at as primarily a gaming device. MS hasn't really given me that vibe since the first half of the Xbox's life.
LightofDarkness  +   1040d ago
This is a VERY US centric approach. I doubt they will be able to attract the right partners worldwide for something like this, and this will absolutely diminish their appeal for any one outside of the US, handing even more market share over to Sony.

Unless they can get SKY Digital (which would require them installing a Satellite DVB decoder in each unit) in the UK/Ireland, this will bomb here. Sky have a stranglehold on the paid TV market, and people will generally not be willing to switch. Digital cable isn't a big thing here and is only available in some urban areas. IPTV is not exactly taking off either, with many internet connections unable to grab the bandwidth necessary to make use of it (especially anything HD).

MS are seemingly careening down the path of ruin lately. I hate to see any one fail, but these guys are seemingly trying so hard that it would almost be entertaining to watch.
GABRIEL1030  +   1040d ago
Microsoft with stupids ideas like blocking second hand games, permanent internet connection, TV apps and Kinect 2.0 are shouting very loud:

Lets do this guys... Leeroy Jenkins¡¡¡¡ ;¡¡¡¡¡

And all the great work of 360 will be lost
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GraveLord  +   1040d ago
Microsoft has infinite resources. I'm sure their games sections won't be affected at all.
mochachino  +   1040d ago
MS is facing oblivion in the next 15 years if they can't capture a significant piece of the mobile/tablet market.
dcbronco  +   1040d ago
Facing Oblivion? You mean Bethesda is going there again for 6?

Seriously though you might be looking at it the wrong way. As SoCs become more capable of running full programs MS will take over. MS makes a huge portion of the business software that companies like. And they like tablets. Once the two meet Android will be facing oblivion.

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