Microsoft has taken the unusual step of apologizing for public statements made by an employee about a feature of the next Xbox, a product that has yet to be announced. But let’s be clear: Microsoft is only apologizing for the way the message—“deal with it”—was delivered. I suspect it won’t be changing how the next Xbox works one bit.
To recap this mini-controversy, amidst swirling rumors about the next Xbox—which I’ll clarify below—Microsoft Studios Creative Director Adam Orth indirectly confirmed reports that this coming device would require an “always on” Internet connection in an admittedly bizarre series of Twitter tweets. “Sorry, I don’t get the drama around having an ‘always on’ console," he wrote. “Every device now is ‘always on.’ That's the world we live in.” Then, using a Twitter hashtag, he punctuated his point with the comment that, I think, really set people off: “Deal with it.”