The battles won't be fought with guns or muscle, any deaths will be temporary and the winner will be decided by video game fans.
It's the DVD war.
In the 1980s, American consumers were forced to choose between VHS and Betamax. Both formats played and recorded video just fine, but in the end there could be only one. The Sony-developed Beta offered the clearest picture, but JVC's VHS tapes had greater recording ability. In the end, consumers chose quantity over quality and Beta faded into obscurity.
Now the Japan-based Sony is at it again, looking to revolutionize the DVD industry with Blue-Ray technology. Microsoft, Sony's US-based competitor, is eyeing the market as well with HD-DVD.
Microsoft's technology is cheaper, but Sony's has more raw power. Developers know there can be only one, but what does a for-mat war mean to consumers?...