Microsoft has found out, in a really rather painful way, that nothing remains a secret for long. In the day and age of mobile-phone cameras and anonymity on the internet, it only takes one person to spill the beans on a forum for ‘Top Secret’ to turn into ‘Common Knowledge’.
Before you know it, the world knows it. Dev-kits codenamed Durango, ‘always-on’ requirements, not able to play second-hand games. The amount of rumours for Microsoft’s new console grows by the day, and I’m finding it hard to keep up with. Yet, the one thing that’s easy to track is Microsoft’s stance on the whole thing. “No comment.”
In years past, where careful planning and preparation for an announcement meant something, this was all well and good.
In previous console cycles you’d have to announce your product to everyone at big events to guarantee blanket coverage. Got a game to show? Save it for E3 because then you know people will be paying attention. New console? Well, that’ll have to be shown at Tokyo Game Show, doing it any other time would just be messy.