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Submitted by dirkdady 1043d ago | opinion piece

Backlash against Microsoft’s Creative Director comments regarding “always on” consoles unwarranted

Gamer.Blorge writes: "When Microsoft Studio’s Creative Director, Adam Orth exchanged tweets with Bioware’s Manveer Heir regarding the topic of ‘always-on’ consoles, the Internet caught wind of it and decided to rise up against the man.

Mob mentality is a dangerous thing and we just saw an example of it in action on the Internet. Clearly, Orth is just giving his personal opinion as he stated and no where in his tweets does he indicate that the Xbox 720 will require an always online connection." (Industry, Microsoft, Next-Gen, Tag Invalid, Xbox 360, Xbox One)
Tipsed by: dirkdady

Knight_Crawler  +   1043d ago
Is this N4G or N4720? All I have been seeing on this site is 720 articles.

I would like to read an article about a console that has been announced for a change.

Edit: Why the disagrees? Its sad that the Wii U and PS4 are being over shadowed because of this - I mean we have real facts about the PS4 and Wii U why not write an article about them and put it on the top page of N4G instead of these 1 million 720 articles that we have been getting on N4G.

All some one has to do to is put the words leaked, rumor and 720 together and the gaming world goes nutz about the 720.

I have had it with all these 720 articles on N4G :)

Edit: Majesticbeast - please provide link, all I see is some EPIC dude talking about the 720 and PS4 and some PS4 Budget marketing stuff.
#1 (Edited 1043d ago ) | Agree(5) | Disagree(17) | Report | Reply
Tultras  +   1043d ago
no, the ps4 isn't being overshadowed; there is a difference between negative press and hype the later of which is what the Ps4 is recieving, while the next Xbox is only recieving negative press so far.
nukeitall  +   1043d ago
If this turns out to be false, then we will get a million articles discussing that too.

Negative press can also be turned into positive press....
Lvl_up_gamer  +   1043d ago
There is no such thing as bad publicity and right now the number 1 console being talked about and is on the mind of everyone is the next xbox regardless if it's positive press or negative press.

Point is, it's getting more press then any other console and it hasn't even been revealed yet. All this free press and MS hasn't even said a single word about the next xbox. MS is laughing all the way to the bank with all this free press talking about MS and the next xbox.

If the next xbox can generate this much publicity without a shred of confirmation that it even exists or is being released this year, just imagine how the internet will explode when it is announced and released.
#1.1.2 (Edited 1043d ago ) | Agree(2) | Disagree(3) | Report
rainslacker  +   1042d ago

If it not being true is the best press it can manage, then that doesn't bode well for MS. The lack of a "feature" which doesn't exist anywhere else is hardly a compelling selling point.

Posted this in another article, but guess I'll ask anyone to reply. Can anyone name one instance in the history of marketing where the company would try to come out a hero by nullifying an extremely negative rumor. On top of that, can anyone name one instance where it actually worked.

I highly doubt this was planned by MS. If it were then Orth wouldn't have been fired. And they probably wouldn't have used him as a scapegoat, and they certainly wouldn't have allowed it to be presumptuous and rude to towards the consumer.
#1.1.3 (Edited 1042d ago ) | Agree(1) | Disagree(0) | Report
grayfoxx881  +   1043d ago
Nice pathetic attempt at trolling.
majiebeast  +   1043d ago
He knew twitter was public and he had his job title in his twitter profile if he didnt have that i really doubt this would have gotten so big.


There are a few ps4 articles right below this 1 try again.
#2 (Edited 1043d ago ) | Agree(9) | Disagree(2) | Report | Reply
grayfoxx881  +   1043d ago
Unwarranted? Bullshit.
fr0sty  +   1043d ago
Here come the damage control articles... First the "this backlash isn't fair" articles, then (assuming the rumors are confirmed) the 20 or so articles that begin with "Why always online isn't a bad thing"... and if not, the 20 or so "I told you so" articles.

N4G is too predictable sometimes... I enjoy the news bits, but the cookie-cutter nature of these opinion pieces is getting old. I wish that people would take time to research, investigate, and draw up informative articles rather than spending 20 minutes typing a few paragraphs telling us why we need to think like them, as if we're not capable of reaching that conclusion on our own.
#3.1 (Edited 1043d ago ) | Agree(3) | Disagree(0) | Report | Reply
Chapter11  +   1043d ago
I can take a shit on a blogging website too.
fei-hung  +   1043d ago
It's not a mob mentality if you are taking a dumb on your customers. Also, as a Creative Director at MS, he should be more vigilant about what he says and does. Any job that I have had, I have always made sure I kept my personal shit to myself.

Eg on Facebook, I have a work profile and a personal profile.

It also doesn't help when you make idiotic and careless statements. MP's and councillors often get flack for not being in touch with reality yet being part of the process which governs our country. This guy made the same mistake; he gave evidence that as a creative director of the 360, he has no understanding of his customers, nor does he care about them. It is a silly mistake to make and one only people in power can get away with without having to face the consequences, such as our stupid PM who chose to park in a disable bay and got away with saying "I didn't know." Made an ass out of himself, but far less trouble than what a lay person would have got.
Tultras  +   1043d ago
It was completely warranted, the guy; knowing full well what the Internet is buzzing about regarding the controversial rumour decided to go ahead and openly mock the people who live in rural areas.

While I do agree that it was his personalised opinion, and that his opinion itself does not reflect any official statement by the company, he should have realised what the possible consequences of his actions would be, a ' think before you speak ' scenario.
Nathaniel_Drake  +   1043d ago
When you are a professional you have different rules set for you, you are not part of the public anymore. Why is that so hard to understand?

A professional represents your company not you act like one simple as that.
#8 (Edited 1043d ago ) | Agree(3) | Disagree(0) | Report | Reply
SOULJER  +   1043d ago
WOW. Have you never said something incredible, dumb after taking a couple of shots. This fool wasn't even drunk.
devilhunterx  +   1043d ago
Now you can easily pick out all the pro-MS$ blogs.
BrianC6234  +   1043d ago
Nobody should be defending that idiot. He should just shut up. He doesn't speak for Microsoft so don't say anything. Since he does work for them anything he tweets can be seen as speaking for Microsoft. He should get reprimanded by his boss for sure.
urwifeminder  +   1043d ago
Keep these articles flowing soon no one will remember the new sony console.
Baka-akaB  +   1043d ago
All i know i'm pissed at the so called press and tired of it . As per usual instead of defending their customers' best interest - even if it's only hearsay and rumor milling so far - here we go again with media "educating us" on why a bad design decision , and definitively anti consumerism one should just be accepted and sucked up .

It's even worse that it's only a rumor . The "press" is so pleased with itself and at the beckon call of constructors and publishers that they'd rather flamed it's readership for not giving things a "chance" .

Soon enough the words "entitled" , "whiny" will be thrown at us like feces by those clowns .

In this instance the article is basically telling people to stop behaving like a "lynch mob" , grow a thicker skin and get over a joke . It even manage to allude at past similarly crappy convos from the same guy , when he worked at Sony , yet forgot how he aback then faked remorse over his public antics , and claimed he learned his lesson . And yet here we are again with the same dude .

How many chances should a director from the game industry gets when he act like a douche on a regular basis on public outlet ? How the f*** does a media , even if a mere a blog goes around defending that ?

It's your defense that's unwarranted , those companies already have a PR service , and they do their job better than you .
#13 (Edited 1043d ago ) | Agree(1) | Disagree(0) | Report | Reply
Clarence  +   1043d ago
Idiot don't use social media when discussing things that might have something to do with your job.

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