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Critical Hit | Where is the Wii U Marketing? Nintendo's Confusing Approach

"What is Nintendo Wii U? It's a question that even the avid game player has asked since the company's latest home console touched down in Europe last November. The system is pure Nintendo at its core: it plays Super Mario Bros, adds a new layer of immersion yet keeps the game control simple and accessible. The Wii U and Nintendo 3DS are why the fans keep coming back for more, but Nintendo can't solely rely on reputation and Super Mario Bros alone to succeed in this vicious market.
I wasn't too thrilled with Nintendo's approach to marketing the Wii U when it first landed in European shores last November, but now we've slipped outside the launch period, has the situation changed at all? The company's approach to pushing the new hardware has certainly been dismal, at best.", writes Cubed3.

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