60°
Submitted by jjdoyle 753d ago | article

Critical Hit | Where is the Wii U Marketing? Nintendo's Confusing Approach

"What is Nintendo Wii U? It's a question that even the avid game player has asked since the company's latest home console touched down in Europe last November. The system is pure Nintendo at its core: it plays Super Mario Bros, adds a new layer of immersion yet keeps the game control simple and accessible. The Wii U and Nintendo 3DS are why the fans keep coming back for more, but Nintendo can't solely rely on reputation and Super Mario Bros alone to succeed in this vicious market.
I wasn't too thrilled with Nintendo's approach to marketing the Wii U when it first landed in European shores last November, but now we've slipped outside the launch period, has the situation changed at all? The company's approach to pushing the new hardware has certainly been dismal, at best.", writes Cubed3. (Industry, Nintendo, Wii U)

denysepfeil30   753d ago | Spam

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

Ray Narvaez Jr, Rooster Teeth Alum: Front Towards Gamer Radio 271

13m ago - Ray Narvaez had finally had enough of playing Grand Theft Auto and Minecraft on Rooster Teeth Ach... | Culture
10°

Exclusive Interview: Gunpowder Co-Creators Richard Sun & Nick Bruty

13m ago - From paulsemel.com: In this exclusive interview, Gunpowder co-creators Richard Sun and Nick Bruty... | iPhone
Ad

Visit CGMagazine: The Culture of Games

Now - CGM is for the mature audience of comics and games that wants more out of their media than just a review score. | Promoted post
10°

Go #79

13m ago - It’s Marvel week! And what better way to celebrate Avengers 2 coming out then by beating a level... | Culture
10°

Hatred Gets a June 1 Release Date

14m ago - EB: One of the most controversial titles of 2015 now has an official release date. Hatred, by Des... | PC
20°

The Battlefield 4 vault bug is alive and kicking

14m ago - Despite 18 months worth of patches, one Battlefield 4 bug refuses to be fixed. | PC