"Think of any game you’ve played recently – any – and ask yourself if you’ll still be playing it nine years down the line. Chances are the answer will always be no; why would you want to play the same game for nine years, after all?
World Of Warcraft released in 2004 – nearly a decade ago – and yet still people are playing it. Numerous MMOs have since risen to take on Blizzard and failed, either resorting to free-to-play or closing down entirely.
It’s rare for any game to appeal to such a large group of gamers for such an extended amount of time, but WoW has. WoW does. Why?"