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Source: Sony Planning Big PS4 Reveal Before E3

Expect a big announcement from Sony about its next-gen PlayStation 4 console this month or possibly in early May, a source familiar with the company's marketing strategy told PCMag this week.
Sony already revealed some PlayStation 4 specs at a February event in which the company unveiled the console's controller (pictured) and a stereo camera with motion capture capabilities, but not, to the chagrin of gamers everywhere, the PS4 itself.

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Community1597d ago
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iGAM3R-VIII1597d ago (Edited 1597d ago )


"Expect a big announcement from Sony about its next-gen PlayStation 4 console this month or possibly in early May, a source familiar with the company's marketing strategy told PCMag this week."

But early May is when the Xbox is supposed to be revealed, damn Sony are really starting to try and knock MS off. This would mean that MS are revealing the Xbox in May and Sony are trying to eliminate the thought of it by showing more.

"...,unless Sony manufactures its own event. That's precisely what Sony plans to do, according to the source, who said late April/early May will be the likeliest timeframe for a full-blown launch of the PS4."

So Sony are going to make another event, so they are showing what the PS4 will look like and more games and a more specific launch date, price, etc. but what about E3???

KwietStorm1597d ago

Hopefully if this rumor is true, it won't be a huge blowout, and E3 will just overflow with gameplay and demos of the new PSN ecosystem.

Dylila1597d ago (Edited 1597d ago )

i cant wait for more info about the ps4. despite what others think about e3 being important for reveals, i dont really care much for an imaginary contest about winning e3 because no matter what im sure sony will have new info and games to show there. history proves that when it comes to exclusive titles and big game reveals that sony does it the most. im quite sure that sony will have the most interesting exclusive titles to be shown at e3 and the whole year.

if sony can confirm free version of psn where gamers can play online then they are my best choice for gaming next gen. with the amazing specs, features and games already announced for ps4 i cant wait to own it no matter the cost. im very excited about the ps4 and with the history of playstation and what they did on ps3 , i cant wait for the same amazing treatment on ps4.

HammadTheBeast1597d ago

If they show the actual console,they could completely hold the hype train until E3, and keep everyone anticipated. Not to mention the blow to Microsoft if they wanted to announce the new Xbox prior to E3.

Can't wait.

trenso11597d ago

i hope so, so that way this second event is more about the console and more details about specs and what not(to get it out of the way i could care less) so that way E3 is all about games, its like a three course meal with sony, if we really get a second event

thechosenone1597d ago

You've got to love Sony, I mean they're not giving MS an inch to breath here, they've got their foot right on MS' neck.

Darrius Cole1597d ago


They don't actually have to show the console. They can just give some info and show some games, and still have people curious and have enough material left to reveal to keep from being upstaged at E3.

BattleAxe1597d ago

They're about to crash Microsoft's party.

- Microsoft has very little going on in terms of exclusive games

- Analysts suspect that Microsoft will focus more on being a set-top box rather than a gaming console

- The rumored specs for the Xbox 720 are rumored to be slightly less powerful than the PS4

- Windows 8 isn't very good

- Microsoft doesn't seem to have a unified vision for XBOX Live across Xbox, Windows Phones and Windows 8, and they've continually dropped the ball with PC gaming in general

- Steve Balmer is a complete embarrassment

- Usher doesn't sell games

Its game over for Microsoft in the gaming industry at least. Sure, they'll still continue to release a Halo game and a Forza game once in a while, but Microsoft has seen their best days come and go in the gaming industry. Heck, the WiiU deserves to better than the Xbox 720 since Nintendo actually puts some real effort into making a console for hardcore gamers.

xxLuckyStrike1597d ago


MS HAVEN'T even spoken. All they've done is add the countdown clock way back on January 2. The clock will strike at E3. I guess they'll try and remove Sony's glass slipper from they neck at that time

Insomnia_841596d ago

I said on a recent post that I had a feeling Sony would release the PS4 much sooner than everyone expected. My feeling is coming true. It only makes sense, Sony has been trolling MS for a while now making them believe one thing and then doing all the opposite and getting them by surprise.

Ezz20131596d ago (Edited 1596d ago )

Every day without the announcement of the next Xbox is a PS4 event

it seems like sony don't want to give MS any chance to get any hype at all
sony is just way too smart with what they are doing
they keep drop info all the way to E3 just to keep the Good hype going

MS now must be in panic mode

OmegaSlayer1596d ago

Just the shape, a vague but tighter release date, like October without saying the date, a couple of new features and a showreel with only the name of the titles that will be shown at E3 for the PS4 will be big without spending too much money.

andrewsqual1596d ago

Not surprsing. 3 years ago Sony announced LittleBigPlanet2, Killzone 3 and Infamous 2 all 2 or 3 weeks before E3 even happened, that is how confident they were in their E3 showing (which won hands down yet again)

omi25p1596d ago (Edited 1596d ago )

Bungie to announce they're new game a day before sonys big conference.


Sony to announce something before MS's big conference.

"Sony are doing a great job at going against Microsoft. They simply aren't giving them any room for hype. I applaud Sony"

subtenko1596d ago

Why are people acting surprised when you find out there's more? Come on, its Sony, yall should know this buy now. <-- See what I did there? lol

But yea, I already knew there was more. I mean anyone could figure that out when they didnt show the console. Plus they wanna save stuff for E3 of course. At that point, idk if they will hold anything else back to reveal after E3. Any thoughts on that?

+ Show (11) more repliesLast reply 1596d ago
izumo_lee1597d ago (Edited 1597d ago )

In the past few E3's Sony has so much to show that can't fit within the time frame of an E3 press conference. They have shown new games prior to the show which makes you wonder how big Sony's E3 conference is gonna be.

This could potentially be the biggest Sony E3 press conference since 1995 when they first released the PSone.

Jaqen_Hghar1597d ago

a man agrees. A man doesn't think they would reveal Killzone and Infamous at their conference unless they had more to show. A man would remind everyone that ND has a team that's been working on something for 2 years and that MM is in the same situation. A man would also point out that SSM has another team working on a new IP as does Guerrilla. A man is ecstatic. Infamous gameplay (without fancy camera angles) will also get a spot in the conference most likely. Don't forget they may reveal a new PS3 game or 2 and announce a pricecut. Also Vita needs lots of attention, though not as much as PS4 will get. A man predicts a 2 hour conference even if this event is true as he expects PS3 and Vita to both get price cuts after new games are shown for each.

HammadTheBeast1597d ago

I'm surprised they're being so aggressive.

wenaldy1597d ago


Everytime i read your comment, i read it with the voice of Homicide captain from L.A. Noire (the Irish guy) lol.

The_Infected1597d ago

Well of coarse they have more to show off like the "actual PS4 console" and I'd say that's what they will be doing before E3.

Godmars2901597d ago

And then they have TGS and hopefully re-invigorated JP devs, while MS will practically be at square-one in regards to both JP game makers and players.

stuna11597d ago

Let's just suppose that E3 was never meant to be the unveiling place for the PS4! For all we know it could be just set aside for Big things concerning the Vita, their streaming service and yes lots and lots of games.

Anyway, no matter how it was planned by Sony or, how we look at it, one things for sure! Sony will try to keep Microsoft unbalanced for as long as possible!

Microsoft definitely has to come out swinging with their unveiling or hope for a TKO.

THEDON82z11597d ago

GOOD,I hope they knock MS on there ass, make them forget about that kinect [email protected],we already have pretty good multimedia features(netflix,hulu,web browser). Just integrate android devices,crossplatform chat (vita/mobile),keep that record and upload feature and thats it.Those are good things to compliment the CORE experice which is to push next gen games to a new hieght.All this talk about MS being a multimedia console sounds like a complete falure and as proven when SONY first lauched PS3 it will fail because history has shown that the CORE experience( which is games) suffer.All you have to do is look at the last 3years of that kinect bullsh&t on xbox360 to see.Thats why I will always ride with SONY because atleast they have the decentcy to see there errors and make a turn around.

1596d ago
showtimefolks1596d ago

over the last few years sony has used the month or so before E3 to announce a lot of games than show them at E3, some don't like that since there are not many big reveals at E3 as world exclusive surprises

but i think its smart to announce stuff beforehand for 2 reason:

1. you get the whole media attention instead of split during big events

2.amount of studios sony own and the 2nd party contracts would make it impossible to show everything within 2 or so hours at E3's conference

so i am sure spike TV GTTV will have few world exclusives, i think its smart maybe to show all the titles for ps3 and Vita and hold on to all the announcements of PS4 till E3

also much credit to KAZ, he has come in with a plan and i am glad they have hired a very smart advertisement firm for Ps4

this firm did advertisement for 1st gears game along with Google

N4g_null1596d ago

Big pice reveal. Come on Sony put it out there. Are you going to take a $200 hit on the price or should we just get video cards for pc instead? Ok so maybe they will get more features... Like say a pc. Make it so every ps4 is all you need to develop for it like the iPhone and android. Make it so maya runs on it. The hype is getting old. I'm sure newbies are loving the hype but I can afford a $6000 pc. Where are the games that real gamers want!

Hicken1596d ago

You can't possibly believe the crap you're saying.

N4g_null1596d ago

What is there to believe lol. These where all questions. You can't believe ram will beat out better processors lol. Well you did believe cell was actually an option for the ps4 didn't you. How did that turn out?

Yet seriously Sony needs a cd, DVD, blu ray hook. What ya got Sony? Yes real games have tournaments associated with them. This is gaming not an art gallery of vfx.

sonic9891596d ago

and still play the same games ( if it even existed on PC in the first place HAAAHAAAAAAAA)

grimmweisse1596d ago

So if you afford a $6000 PC, then why the hell are you bitching about the ps4? And don't start with that "real gamer" garbage. People who use that phrase should not even be considered a gamer themselves.

As for the games here are some in development:

Killzone: Shadow Fall
Infamous Second Son
The Witness(Timed Exclusive)
Assassins Creed IV: Black Flag
Deep Down
Watch Dogs
Diablo 3
Witcher 3: Wild Hunt
Cyberpunk 2077
Blacklight Retribution
Primal Carnage

Now say that again "where are the games real gamers want?".
If you can't say those are making for a grand lineup, then you either don't enjoy gaming, a troll or love wii motion control shovel ware!

Nilemonitors131596d ago

You should run with scissors more often, who knows, maybe a happy accident will happen, but you probably can't run cus you probably are a fat stereotypical pc nerd.

+ Show (2) more repliesLast reply 1596d ago
Nilemonitors131596d ago

Sony could still have something huge hidden, either on the console itself, or more features we don't know about, I know sony didn't reveal everything yet, my instincts tell me so.

nukeitall1596d ago

"So Sony are going to make another event, so they are showing what the PS4 will look like and more games and a more specific launch date, price, etc. but what about E3???"

... or MS is planning to steal the show with E3 until release, by showering you with information ads while Sony would have released most of it's information and there is very little left to announce?

Basically, both companies have limited information to release so use it wisely. Sony has the first movers advantage, but MS has the late comers advantage.

You can't have your cake and eat it too.