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Source: Sony Planning Big PS4 Reveal Before E3

Expect a big announcement from Sony about its next-gen PlayStation 4 console this month or possibly in early May, a source familiar with the company's marketing strategy told PCMag this week.
Sony already revealed some PlayStation 4 specs at a February event in which the company unveiled the console's controller (pictured) and a stereo camera with motion capture capabilities, but not, to the chagrin of gamers everywhere, the PS4 itself.

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Community1213d ago
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iGAM3R-VIII1213d ago (Edited 1213d ago )

THERE IS MORE SONY?!?!?!

"Expect a big announcement from Sony about its next-gen PlayStation 4 console this month or possibly in early May, a source familiar with the company's marketing strategy told PCMag this week."

But early May is when the Xbox is supposed to be revealed, damn Sony are really starting to try and knock MS off. This would mean that MS are revealing the Xbox in May and Sony are trying to eliminate the thought of it by showing more.

"...,unless Sony manufactures its own event. That's precisely what Sony plans to do, according to the source, who said late April/early May will be the likeliest timeframe for a full-blown launch of the PS4."

So Sony are going to make another event, so they are showing what the PS4 will look like and more games and a more specific launch date, price, etc. but what about E3???

KwietStorm1213d ago

Hopefully if this rumor is true, it won't be a huge blowout, and E3 will just overflow with gameplay and demos of the new PSN ecosystem.

Dylila1213d ago (Edited 1213d ago )

i cant wait for more info about the ps4. despite what others think about e3 being important for reveals, i dont really care much for an imaginary contest about winning e3 because no matter what im sure sony will have new info and games to show there. history proves that when it comes to exclusive titles and big game reveals that sony does it the most. im quite sure that sony will have the most interesting exclusive titles to be shown at e3 and the whole year.

if sony can confirm free version of psn where gamers can play online then they are my best choice for gaming next gen. with the amazing specs, features and games already announced for ps4 i cant wait to own it no matter the cost. im very excited about the ps4 and with the history of playstation and what they did on ps3 , i cant wait for the same amazing treatment on ps4.

HammadTheBeast1213d ago

If they show the actual console,they could completely hold the hype train until E3, and keep everyone anticipated. Not to mention the blow to Microsoft if they wanted to announce the new Xbox prior to E3.

Can't wait.

trenso11213d ago

i hope so, so that way this second event is more about the console and more details about specs and what not(to get it out of the way i could care less) so that way E3 is all about games, its like a three course meal with sony, if we really get a second event

thechosenone1213d ago

You've got to love Sony, I mean they're not giving MS an inch to breath here, they've got their foot right on MS' neck.

Darrius Cole1213d ago

@HammadTheOne

They don't actually have to show the console. They can just give some info and show some games, and still have people curious and have enough material left to reveal to keep from being upstaged at E3.

BattleAxe1213d ago

They're about to crash Microsoft's party.

- Microsoft has very little going on in terms of exclusive games

- Analysts suspect that Microsoft will focus more on being a set-top box rather than a gaming console

- The rumored specs for the Xbox 720 are rumored to be slightly less powerful than the PS4

- Windows 8 isn't very good

- Microsoft doesn't seem to have a unified vision for XBOX Live across Xbox, Windows Phones and Windows 8, and they've continually dropped the ball with PC gaming in general

- Steve Balmer is a complete embarrassment

- Usher doesn't sell games

Its game over for Microsoft in the gaming industry at least. Sure, they'll still continue to release a Halo game and a Forza game once in a while, but Microsoft has seen their best days come and go in the gaming industry. Heck, the WiiU deserves to better than the Xbox 720 since Nintendo actually puts some real effort into making a console for hardcore gamers.

xxLuckyStrike1213d ago

@thechosenone

MS HAVEN'T even spoken. All they've done is add the countdown clock way back on January 2. The clock will strike at E3. I guess they'll try and remove Sony's glass slipper from they neck at that time

Insomnia_841213d ago

I said on a recent post that I had a feeling Sony would release the PS4 much sooner than everyone expected. My feeling is coming true. It only makes sense, Sony has been trolling MS for a while now making them believe one thing and then doing all the opposite and getting them by surprise.

Ezz20131213d ago (Edited 1213d ago )

Every day without the announcement of the next Xbox is a PS4 event

it seems like sony don't want to give MS any chance to get any hype at all
sony is just way too smart with what they are doing
they keep drop info all the way to E3 just to keep the Good hype going

MS now must be in panic mode

OmegaSlayer1213d ago

Just the shape, a vague but tighter release date, like October without saying the date, a couple of new features and a showreel with only the name of the titles that will be shown at E3 for the PS4 will be big without spending too much money.

andrewsqual1213d ago

Not surprsing. 3 years ago Sony announced LittleBigPlanet2, Killzone 3 and Infamous 2 all 2 or 3 weeks before E3 even happened, that is how confident they were in their E3 showing (which won hands down yet again)

omi25p1212d ago (Edited 1212d ago )

Bungie to announce they're new game a day before sonys big conference.

"MS CLEARLY TRYING TO STEAL SONY's THUNDER. PATHETIC"

Sony to announce something before MS's big conference.

"Sony are doing a great job at going against Microsoft. They simply aren't giving them any room for hype. I applaud Sony"

subtenko1212d ago

Why are people acting surprised when you find out there's more? Come on, its Sony, yall should know this buy now. <-- See what I did there? lol

But yea, I already knew there was more. I mean anyone could figure that out when they didnt show the console. Plus they wanna save stuff for E3 of course. At that point, idk if they will hold anything else back to reveal after E3. Any thoughts on that?

+ Show (11) more repliesLast reply 1212d ago
izumo_lee1213d ago (Edited 1213d ago )

In the past few E3's Sony has so much to show that can't fit within the time frame of an E3 press conference. They have shown new games prior to the show which makes you wonder how big Sony's E3 conference is gonna be.

This could potentially be the biggest Sony E3 press conference since 1995 when they first released the PSone.

Jaqen_Hghar1213d ago

a man agrees. A man doesn't think they would reveal Killzone and Infamous at their conference unless they had more to show. A man would remind everyone that ND has a team that's been working on something for 2 years and that MM is in the same situation. A man would also point out that SSM has another team working on a new IP as does Guerrilla. A man is ecstatic. Infamous gameplay (without fancy camera angles) will also get a spot in the conference most likely. Don't forget they may reveal a new PS3 game or 2 and announce a pricecut. Also Vita needs lots of attention, though not as much as PS4 will get. A man predicts a 2 hour conference even if this event is true as he expects PS3 and Vita to both get price cuts after new games are shown for each.

HammadTheBeast1213d ago

I'm surprised they're being so aggressive.

wenaldy1213d ago

@Jaqen_Hgar

Everytime i read your comment, i read it with the voice of Homicide captain from L.A. Noire (the Irish guy) lol.

The_Infected1213d ago

Well of coarse they have more to show off like the "actual PS4 console" and I'd say that's what they will be doing before E3.

Godmars2901213d ago

And then they have TGS and hopefully re-invigorated JP devs, while MS will practically be at square-one in regards to both JP game makers and players.

stuna11213d ago

Let's just suppose that E3 was never meant to be the unveiling place for the PS4! For all we know it could be just set aside for Big things concerning the Vita, their streaming service and yes lots and lots of games.

Anyway, no matter how it was planned by Sony or, how we look at it, one things for sure! Sony will try to keep Microsoft unbalanced for as long as possible!

Microsoft definitely has to come out swinging with their unveiling or hope for a TKO.

thedon8982z1213d ago

GOOD,I hope they knock MS on there ass, make them forget about that kinect [email protected],we already have pretty good multimedia features(netflix,hulu,web browser). Just integrate android devices,crossplatform chat (vita/mobile),keep that record and upload feature and thats it.Those are good things to compliment the CORE experice which is to push next gen games to a new hieght.All this talk about MS being a multimedia console sounds like a complete falure and as proven when SONY first lauched PS3 it will fail because history has shown that the CORE experience( which is games) suffer.All you have to do is look at the last 3years of that kinect bullsh&t on xbox360 to see.Thats why I will always ride with SONY because atleast they have the decentcy to see there errors and make a turn around.

Feat0r1213d ago SpamShow
showtimefolks1213d ago

over the last few years sony has used the month or so before E3 to announce a lot of games than show them at E3, some don't like that since there are not many big reveals at E3 as world exclusive surprises

but i think its smart to announce stuff beforehand for 2 reason:

1. you get the whole media attention instead of split during big events

2.amount of studios sony own and the 2nd party contracts would make it impossible to show everything within 2 or so hours at E3's conference

so i am sure spike TV GTTV will have few world exclusives, i think its smart maybe to show all the titles for ps3 and Vita and hold on to all the announcements of PS4 till E3

also much credit to KAZ, he has come in with a plan and i am glad they have hired a very smart advertisement firm for Ps4

this firm did advertisement for 1st gears game along with Google

N4g_null1213d ago

Big pice reveal. Come on Sony put it out there. Are you going to take a $200 hit on the price or should we just get video cards for pc instead? Ok so maybe they will get more features... Like say a pc. Make it so every ps4 is all you need to develop for it like the iPhone and android. Make it so maya runs on it. The hype is getting old. I'm sure newbies are loving the hype but I can afford a $6000 pc. Where are the games that real gamers want!

Hicken1213d ago

You can't possibly believe the crap you're saying.

N4g_null1213d ago

What is there to believe lol. These where all questions. You can't believe ram will beat out better processors lol. Well you did believe cell was actually an option for the ps4 didn't you. How did that turn out?

Yet seriously Sony needs a cd, DVD, blu ray hook. What ya got Sony? Yes real games have tournaments associated with them. This is gaming not an art gallery of vfx.

sonic9891213d ago

and still play the same games ( if it even existed on PC in the first place HAAAHAAAAAAAA)

grimmweisse1212d ago

So if you afford a $6000 PC, then why the hell are you bitching about the ps4? And don't start with that "real gamer" garbage. People who use that phrase should not even be considered a gamer themselves.

As for the games here are some in development:

Knack
Killzone: Shadow Fall
Driveclub
Infamous Second Son
The Witness(Timed Exclusive)
Assassins Creed IV: Black Flag
MGS5
Deep Down
Watch Dogs
Diablo 3
Witcher 3: Wild Hunt
Destiny
Cyberpunk 2077
Thief
Blacklight Retribution
Primal Carnage

Now say that again "where are the games real gamers want?".
If you can't say those are making for a grand lineup, then you either don't enjoy gaming, a troll or love wii motion control shovel ware!

Nilemonitors131212d ago

You should run with scissors more often, who knows, maybe a happy accident will happen, but you probably can't run cus you probably are a fat stereotypical pc nerd.

+ Show (2) more repliesLast reply 1212d ago
Nilemonitors131213d ago

Sony could still have something huge hidden, either on the console itself, or more features we don't know about, I know sony didn't reveal everything yet, my instincts tell me so.

nukeitall1213d ago

"So Sony are going to make another event, so they are showing what the PS4 will look like and more games and a more specific launch date, price, etc. but what about E3???"

... or MS is planning to steal the show with E3 until release, by showering you with information ads while Sony would have released most of it's information and there is very little left to announce?

Basically, both companies have limited information to release so use it wisely. Sony has the first movers advantage, but MS has the late comers advantage.

You can't have your cake and eat it too.

andibandit1213d ago

@iGAM3r-VIII

"THERE IS MORE SONY?!?!?! "

yeah looks like we are finally gonna see what the console looks like.

nosferatuzodd1212d ago

Wow they're not playing around

TheTwelve1212d ago

Sony will not allow Microsoft to get the jump on them at any point this gen. So even when Microsoft reveals their next console, Sony will have their own new things to show. All strategy.

12

ps3_pwns1212d ago

Sony and the ps4 is the real console. no hiding no waiting and crying in the corner. they come out like man before during and after a war ps4 and sony always ready. i wouldnt higher the people who are hiding x720. sony got there stuff together and will counter and stomp on m$ in every way every step of the way. you people better be taking notes on what is the alpha console to get.

Cam9771212d ago

Sony are playing it hard and dirty.
They're back in top form last seen in the PS2's lifetime.

ion6661212d ago

This is kind of exciting.I'm giggily inside.

sengoku1212d ago

mehh, they can do what ever they want.

on the one hand i agree the PS4 should get another event because there is so much we don't know yet.

on the other hand they can afford to wait till after E3 for another PS4 Special event so for me it's all good.

all should be said and done within the next 6 months so there is still time, there is no need to be this aggressive..

+ Show (15) more repliesLast reply 1212d ago
majiebeast1213d ago (Edited 1213d ago )

Sony is just trying to keep the spotlight on them and so far its working. Hiring Mark Cerny as lead system architect best thing they have done in years.

They are in it to win this time, this is how Sony was in the Playstation 1-2 era. Trying to crush any xbox hype.

DigitalRaptor1213d ago (Edited 1213d ago )

Devs seem to think so too: http://tinyurl.com/d5wx69m

Releasing more in-depth info on their network and how it ties into games, and another gameplay demonstration would definitely keep the spotlight on them prior to E3.

Jek_Porkins1213d ago

Well Microsoft hasn't announced anything, but they are actually dominating the headlines with mere rumors. Not saying the PS4 isn't getting hype, but considering Microsoft has said absolutely nothing, they are getting attention and headlines when realistically Sony should be getting all the hype because they are the only ones to announce a new console at this point.

Godmars2901213d ago (Edited 1213d ago )

The height at which Xbox3 rumors "dominate" is always online required, no used games and Kinect will spy on you.

Regardless if you believe that any publicly is good publicly - that's not.

Edit:
I mean, once MS does start to officially put their cards on the table, the second thing they're going to have to do is refute negative rumors which could very well persist past launch.

StrongMan1213d ago (Edited 1213d ago )

You come into a Sony article to defend MS? As usual.

Like Godsmars said, the only "dominating" next Xbox headlines are no used games playable, always online, and Kinect required to spy on you but you guys spin that as "dominating" headlines? Lol

Why o why1213d ago (Edited 1213d ago )

any publicity is good in a way, yeah, but a large amount is speculation of the negative kind. I'm not fully subscribing to this 'silence is golden' masterstroke some people are alluding to though even though it can be spun either way. Best thing to do is to wait and see then we can deal with facts instead.

Jek_Porkins1213d ago

There is no such thing as bad press, rumors still keep Microsoft in the headlines when Sony by all rights should be the ONLY headline because they have actually announced a console.

I wasn't trying to defend anything, just stating a fact. People act as if by showing off the PS4 alone it'll kill every other console coming to market.

I guess Microsoft shouldn't even bother releasing a console, according to N4G Sony is about to sell 500 million consoles, Microsoft will be lucky to sell a single one.../s

zypher1213d ago (Edited 1213d ago )

@Jek_Porkins

Can you please provide some links backing this up? This is not the first time that I've read on N4G how Microsoft/Durango is dominating the headlines, but between this site, Polygon, Eurogamer, Kotaku and IGN, I've seen scant few headlines about the Durango since PS4's reveal. In fact, other than the GameStop quote from today, I haven't read any mention about Microsoft's next system unless it was included as an assumption in an article about the PS4, or if it was a rumor about no-used games or always-online required.

KwietStorm1213d ago (Edited 1213d ago )

If you like Xbox, fine, nobody cares, everyone has a platform they prefer, and that's how it goes. But please, don't go around from post to post just being delusional for the sake of your unconscious instability. Of course Microsoft's silence is getting headlines. That's how it works. It's the same with any anticipated product. Don't be so selective. People are just wondering what the hell they are up to. But their silence is not *dominating* anything at all. Are you really going to sit here and act like you haven't seen headline after headline of PS4 praise? If the roles were reversed and Sony was "late" to the party, would you be saying the same thing? Keep it 100.

lastofgen1213d ago (Edited 1213d ago )

@StrongMan
You, of all people, are accusing jek_porkins of something you practically do almost everyday with the majority of xbox articles??

lol...wow.

rainslacker1213d ago

Most of the MS headlines are how they aren't doing anything, the rest are rumors which aren't very positive, and then most are going on to say that the PS4 will dominate it regardless, which is speculation at this point. All of them are pretty much useless, but I guess it does get us talking about it.

Mind you we aren't talking about anything substantial, since we still know nothing about it. Mind you, the more we talk without knowing about it, the more expectations rise, and then we run into the possibility that many will be disappointed due to their own expectations of the system. It's not unlike any over-hyped game this gen.

BitbyDeath1213d ago (Edited 1213d ago )

I think you're just seeing what you want to see.

Here's a simple way to find out who has more articles in a recent time period.

Go to the 720 channel
http://n4g.com/channel/xbox...

Scroll to the bottom.
When was it last posted?

Answer = 1 Day ago.

Go to the PS4 channel
http://n4g.com/channel/ps4

Scroll to the bottom.
When was it last posted?

Answer = 12 hours ago

Thus you are wrong, PS4 continues to be in the headlines more than 720.

kenshiro1001213d ago

You neeeeever give up do you?

kenshiro1001213d ago

So that makes it alright for Jek to do the exact same thing? You say nothing about the trolls in Sony articles but you speak out against StrongMan.

grimmweisse1212d ago

Where have you been living, under a rock? All the MS rumours have been pretty negative. Yeah MS is getting some of the attention. Negative attention. Where Sony has been extremely positive! Try all you want to convince people otherwise, but the industry is reacting well to the PS4 since Sony announced it.

+ Show (9) more repliesLast reply 1212d ago
xxLuckyStrike1213d ago

Sony is intent on showing all their cards and they really dont need to!! MS haven't said a peep!! I'd hold off an let MS announce something FIRST. Because Either they have something megaton or 720 just ain't coming out this year. At least Sony realizes they have to be aggressive and not PS2 arrogant coming out the gates.

*I Really can't figure MS strategy?!! MS You do realize you have 80 million+ potential buyers who'd like new shit and would like to hear about it!!! Helloooooooooooooo!!!!! Dicks!!! On that note I will be purchasing both consoles a year apart.. Who comes first? We shall soon see

Arai1213d ago (Edited 1213d ago )

They've held their own event pre-E3 for the past couple of years.
Both companies will have their own events dedicated to their next consoles.
Why fight over the spotlight at E3 when you can have your own event?

It's rather fun watching the next-gen unfold, both companies are fighting to gain the audience.
At the end of the day the harder they try the better it is for us.

ApolloTheBoss1213d ago (Edited 1213d ago )

LAWD HAVE MERCY.

Sarobi1213d ago

The hype...oh god the hype~!

KwietStorm1213d ago

lol Sony forgot to set their passive pre-emptive spell to [off]

Minato-Namikaze1213d ago

Sneak attack linked with kotor in FF7