Sony boss: PS4 will appeal to women too


Brit Mr House says the games console will feature a raft of new features to broaden its appeal beyond young male gamers.

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Root1879d ago (Edited 1879d ago )

It can appeal to them but it dosen't mean it's going to target them.

I mean Drive Club, Killzone SF and inFAMOUS SS....well those first party launch games speak for themselves really. They are all targeted a core male gamers.

I think it's fair to say the majority of core male gamers make up the gaming community, the ones who actually go out there and buy games/consoles at launch or within the launch window. I don't see why developers would waste time trying to appeal to everyone, take what you have, if people are actually interested in something they will come to you.

JoGam1879d ago

The PS4 target gamers. Men, Women, Children. "GAMERS"

Root1879d ago (Edited 1879d ago )

...I never said it didn't

I was just pointing out that core gamers are mainly made up of male gamers, just like back when the PS1 first launched or the N64, NES, SNES, Megadrive etc

Why waste your time seeking out more of an audience when you already have a good install base now. If people are actually interested in gaming they will come to you. We don't need any casual crap to try and scoop them up because after a while they will loose interest and will go off to the next new shiny thing. Core gamers are here to stay

We had that "Nerdy Guys and their computer games" stereotype for a reason you know back in the 80s/90s.

Ezz20131879d ago

sadly my girlfriend don't like video games
but i know girls who play pretty much every sony 1st/2nd/3rd party game
so i don't know what the Big deal here
they are gamers as we are

and also as long as sony keep bring TONS of hardcore games like this gen
and at the same time make few games for casual demographics
i will be happy :)

Reverent1879d ago

If JoGam doesn't get a "Well Said" bubble, nobody deserves one, ever.

RememberThe3571879d ago (Edited 1879d ago )

I think this has been the PlayStation philosophy all along. All inclusive but catering toward the core.

But bubbles for stating it so frankly. Well said.

EDIT: @Reverent: You get one too. I'm handing out bubbles like their candy over here! Keep it coming N4G, I got lots of love to give!

Skips1879d ago (Edited 1879d ago )

Pretty much, Sony is in it mainly for the gamers. I honestly don't see that changing.

@whoyouwit04 below...

Sony =

"We’re All About the Gamers”

"PS4 is “gaming console at heart”"

with a little casual on the side...

"I think the key is to have people — and increasingly women — with different sensibilities creating different games. It is not all about shoot ’em up games."


Microsoft =

"“Xbox isn’t a gaming console."
"Xbox is a family entertainment center."

"Our audience is leaving us behind,"
"Women are the new core"

I think we all know which direction these two are heading in...


silkrevolver1879d ago

@ Root:

You did specify core MALE gamers.
It appeared as if you were implying those games were for men only.

DeadlyFire1878d ago

Sony says everyone is a gamer. We aim to please.

Even your girlfriend that doesn't play games. She would if one of them caught her attention. Video games are the new era of board games and everyone has their favorite.

PopRocks3591878d ago


Games of those caliber do often get marketed towards men, but that certainly doesn't mean that women cannot enjoy them. Call of Duty has a reputation of being for the "fratboy" gamer. I know more than a couple of women who enjoy the game though, as well as other AAA 'core' games, like Assassin's Creed (which I think could be considered more gender ambiguous with its marketing).

Dee_911878d ago

And here I am thinking women were included in the gamers category

So there it is.
Sony PlayStation 4
Appeals to Gamers ... AND WOMEN !!


Pretty much the #1 mistake you can make in attacting female gamers is making "girly" games... Just because she's a girl doesn't mean she want to play barbie on pony land or kitchen simulation, even on pre-school toys this sexist notion is (slowly) dieing. Now it can be done right, having a more broad spectrum of main characters (not just more females), which more girls can relate to (the testosterone filled action shooters are usually quite out of touch, although there are still more girls today enjoying those) would help a lot.

Not saying that either way is what Sony is doing (in fact, doesn't look like it at all, more like a more broad demographic target in ads or something like that, not changing the developers' focus), just throwing it out there: a less "sexist" (if it can even be called that) gaming industry is not necessarily a bad thing, it doesn't mean more focus will be given to crappy girly games (at least not if they know what they are doing).

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1879d ago Replies(3)
rainslacker1879d ago

I think it depends on what exactly they're trying to attract. If it's the female demographic at large, then yeah, most of the games you mentioned probably aren't going to do it, because they haven't really done it before. If they are trying to attract the "core" female players, then they already play and probably like those games, so no real change here.

Women make up 40% of game players in the US according to the ESRB. But that number doesn't say what kinds of games they play. There are just things out there that attract females more than men, whether it's biology or society is rather moot, and to attract them they have to really appeal to the market they are trying to reach, regardless of gender, sex, nationality, or gaming preferences.

I agree with your assessment of the core gaming community. Women exist among us for sure, but they obviously aren't the target demographic, as core games tend to be geared towards males in general to increase sales.

antz11041878d ago

"It will appeal with the release of Old Spice through a special port in the back.....of yeah, and the games. They'll like the games too."

Xelestial1878d ago

Women do tend to like certain things just like men tend to like certain things. However, personality type overrules gender every time.

There shouldn't be a problem if Sony decides to make more games with realistic female protagonists for example, or more games with a focus on story. But if they are going to try to aim for what some people think women like (people with closed minds) like pink, shopping and Farmville or whatever, yeah that'd fail.

But plenty of men like casual games as well...I think all of us can agree we'd probably like them to stay on the core gaming audience, which is made up of plenty of men and women (I don't know any girls that don't play games...and I don't know any that play casual games. However I know several men who play casual games)

1879d ago Replies(1)
TheTwelve1879d ago

The kind of girls I care about all loved Journey...

Veneno1879d ago

Heavy Rain I noticed was popular with women too.

MoveTheGlow1878d ago

The kind of girls I care about (my friends) tend to play a lot more CoD than my guy friends. And win.

ALLWRONG1879d ago

Amazing how positive the comments are now when you compare them to here

DOMination-1879d ago

I was going to say the same thing

vega2751879d ago (Edited 1879d ago )

Come on man you know what site this is and you know the double standards and hypocrites that run it. If ms or Nintendo does something (especially ms) they are abandoning the harecore.if dony does it, its good. If ms copies something its they lack innovation. If sony copies its they are improving the tech.

Come on you been here long enough to know better.

xursz1879d ago (Edited 1879d ago )

The difference being:

this is an opinion piece by PSLS...

and not comments from an employee saying publicly,

"our audience left us behind"..."women are the new core".

Just pointing that out.

edit: disagrees for stating facts... Gotta love it.

maniacmayhem1879d ago

@ Xursz

"this is an opinion piece by PSLS...

and not comments from an employee saying publicly,"

Really, let us take a look at the actual article and the quote in it...

"Sony Group CEO Andrew House shared the company’s desire to allure more than just gamers with the PlayStation 4. He told Sun City:

I think the key is to have people — and increasingly women — with different sensibilities creating different games. It is not all about shoot ’em up games.

He added more to the mix:

The key is getting games developers — who are going to make the next Angry Birds — excited about the PS4. And they are."

Now do you see why you have the disagrees.

xursz1879d ago (Edited 1879d ago )

I guess that sums up the comments regarding women being the new core and the core audience leaving them behind. Carry on.

SilentNegotiator1878d ago (Edited 1878d ago )

How does "Women are the new core" compare to "increasingly women"?

Oh right, because you're always trying too hard to find Ps3 fanboi hypocrisy.

BlmThug1878d ago

Honest to ***, that's exactly what I was thinking when reading the comments on here. I am no fanboy of consoles, i'll buy where the core games are and the comments on here reek of double standards

loulou1878d ago


you just cannot beat a fanboy. sony can do no wrong on n4g. no matter what they do, the n4g dwellers will lap it up.

it is such a shame that n4g has a gutter community. the fast flow of stories (90% pure rubbish)which bring the occasional piece worth reading is not really replicated elsewhere

Dee_911878d ago (Edited 1878d ago )

It appears in that article some people didnt actually read that article and assumed that " women are the new core" meant that the next xbox will focus more on or target women or casual gamers instead of appealing to women or casual gamers.And for that I can sort of excuse them and put slightly more blame on the people making the titles.

What do you know, people based their opinions off the title instead of the article itself... Welcome.... to the great land.... of N4G

+ Show (6) more repliesLast reply 1878d ago
Bathyj1879d ago

"It can appeal to them but it dosen't mean it's going to target them."

Bingo. Thats all I came to say.

delboy1879d ago

Appeal to them, make a wii sports game.
Target them, make a wii sports game and a sixaxis dildo and bundle it with ps4. :-)

Bigpappy1878d ago

You can make it appeal to women and then not target them. What is the point of that?

But my question to Sony is how will they do it. M$ is going to use Kinect to attract that demographic in a big way. In fact, they already have. Sony will need to have something similar are more accessible to move them away from Xbox. I know several women who bought 360 with Kinect just for Zuma Fitness. That is despite the Wii being way cheaper.

Nilemonitors131878d ago

The controllers will really REALLY vibrate, thats how, jk

AngelicIceDiamond1878d ago

@Root “I think the key is to have people — and increasingly women — with different sensibilities creating different games. It is not all about shoot ’em up games.” Mr House, president and chief executive of Sony Computer Entertainment, also wants the PS4 to appeal more to families in general.

"Also wants the PS4 to appeal more more families in general."

That's gonna be one of the focuses on both the new Xbox and Wii U. It's inevitable there's a huge market for it. But that does not mean a shortage of Core games for either console (Maybe Wii U)

Sony is a company first. A 100 or so people who disagree is the minority. If you don't like casual then that's to bad others do. I don't care for casual either but like I said there is a market for it. just because you don't like something doesn't mean Sony won't do it, they will do it. And if woman/casual market want casual family oriented games then Sony will do it. And your just gonna have to deal with it.

The question is, is how much will Sony cater to the casual crowd next gen?

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whoyouwit041879d ago ShowReplies(3)
yewles11879d ago

I'd rather see Sony let third parties handle casuals and first party handle hardcore... then again, more Journey/Flower/Heavy Rain/Beyond/Unfinished Swan-type games wouldn't hurt either.

Qrphe1879d ago

It's certainly appealing to all the "gamer gurl xD" audience who will be streaming their cleavage to teens while also playing Modern Warfare 4.