Christofer Sundberg, co-founder of Avalanche, says there are different definitions for 'triple-A'. Most assume it's to do with "big budgets and huge risks," but for Sundberg it's a "stamp of quality."
The Just Cause developer says you "don't have to develop, bigger more expensive games." It's a matter of priorities, he notes, saying you can just "make better games." Bigger isn't always better.
Avalanche has been tinkering with different business models and their free-to-play ventures are turning profit. Games need to be more unique to compete, so creativity is rewarded.