AusGamers spoke to DICE Executive Producer Patrick Bach a day after the reveal event in San Francisco, who provided some insight into why the developer has made some of the choices it has, and the studio's goals moving forward with the series.
"There’s several reasons why we reveal with single-player. One is that it’s really hard to showcase multiplayer without giving hands-on, and we don’t feel like we’re ready right now, to give hands-on with the game. It’s also hard to, in seventeen minutes --like we did now, which is quite a lot for a first reveal-- to prove a point with multiplayer. Because like you said, multiplayer you play that for hundreds of hours, and it might not be until after 10 hours, where you actually start to feel like “Ok, now I know what this game is”."