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Submitted by Root 475d ago | news

Hooray, The First Free DLC For SimCity Is...An Advertisement

Developers have found clever ways to advertise brands in the games we play. Last year, we discovered that Sim City Social featured a Dunkin Donuts building that was much, much better than the normal bakeries in the game. So much better that a smart, savvy player will likely exhibit brand loyalty to Dunkin Donuts because it grants them an in-game benefit. Something similar to the Dunkin Donuts advertisement is back now in the first free DLC for SimCity according to PC Gamer: a Nissan Leaf® Charging Station. (EA, PC)

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Sarobi  +   475d ago
Absolutely wonderful....
aiBreeze  +   475d ago
Well what do you expect? EA and free don't belong in the same sentence.
Blank  +   475d ago
Damn like that? I mean yeah there are special benefits when other corps advertise their company with the video game industry like scion and motorstorm free game download but with all the fallout from the simcity online only crap they should really have done something special showing that they are turning a new leaf (no pun intended) showing they are not strictly business but thats in a perfect world I need to stop daydreaming on the keyboard *sighs*
aiBreeze  +   475d ago
The problem is that EA are strictly business and haven't ever really tried to disguise that either. Their loss though, seeing how the votes are going, they're in line for a consecutive worst company in America award on the consumerist and tbh, it's one award they've earned.
#3.1 (Edited 475d ago ) | Agree(2) | Disagree(1) | Report | Reply
IK IR Y IP T  +   474d ago
and do u think they care they just fire one guy blame it on him and keep making money thats what they are good at
GenericNameHere  +   475d ago
The Scion was the best ad ever. Not only was the Scion just a small thing that I only saw in the store (and I don't even remember if the ad was also in the game), but we also got a free (FREE!) game that was not only fun, but also a long game, competitive, and the later stages got hard too.
I also liked the free Doritos game on Xbox Live. It wasn't as complicated or awesome as Motorstorm RC was, but it was still pretty fun for such a short game.
Krispy Kreme is better.
MegadethAndy  +   475d ago
Not surprised. Remember the Burger King etc in NFS Underground 2?.
knifefight  +   475d ago
It is a great restaurant.
anticlimax  +   475d ago
I think this is one of the few fames where brands actually belong in. Corporations and cities co-investing in big projects, the battle to get big corporations to settle in your city, advertising in your streets. To me it would add to the immersion. If only they didn't do it so blatantly with their Nissan-Super-Happiness-Divinit y-Center.

I mean Fifa and FM have always had brands advertising by the sidelines, just like in real life, which is clever and not annoying. They didn't take the best players in the game and call them 'Coca Cola Ronaldo' or 'Pepsionel Messi'.
sjaakiejj  +   475d ago
It's free and optional.. Why complain?

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