90°
Submitted by Root 728d ago | news

Hooray, The First Free DLC For SimCity Is...An Advertisement

Developers have found clever ways to advertise brands in the games we play. Last year, we discovered that Sim City Social featured a Dunkin Donuts building that was much, much better than the normal bakeries in the game. So much better that a smart, savvy player will likely exhibit brand loyalty to Dunkin Donuts because it grants them an in-game benefit. Something similar to the Dunkin Donuts advertisement is back now in the first free DLC for SimCity according to PC Gamer: a Nissan Leaf® Charging Station. (EA, PC)

Alternative Sources
Sarobi  +   728d ago
Absolutely wonderful....
aiBreeze  +   728d ago
Well what do you expect? EA and free don't belong in the same sentence.
Blank  +   728d ago
Damn like that? I mean yeah there are special benefits when other corps advertise their company with the video game industry like scion and motorstorm free game download but with all the fallout from the simcity online only crap they should really have done something special showing that they are turning a new leaf (no pun intended) showing they are not strictly business but thats in a perfect world I need to stop daydreaming on the keyboard *sighs*
aiBreeze  +   728d ago
The problem is that EA are strictly business and haven't ever really tried to disguise that either. Their loss though, seeing how the votes are going, they're in line for a consecutive worst company in America award on the consumerist and tbh, it's one award they've earned.
#3.1 (Edited 728d ago ) | Agree(2) | Disagree(1) | Report | Reply
IK IR Y IP T  +   728d ago
and do u think they care they just fire one guy blame it on him and keep making money thats what they are good at
GenericNameHere  +   728d ago
The Scion was the best ad ever. Not only was the Scion just a small thing that I only saw in the store (and I don't even remember if the ad was also in the game), but we also got a free (FREE!) game that was not only fun, but also a long game, competitive, and the later stages got hard too.
I also liked the free Doritos game on Xbox Live. It wasn't as complicated or awesome as Motorstorm RC was, but it was still pretty fun for such a short game.
Krispy Kreme is better.
MegadethAndy  +   728d ago
Not surprised. Remember the Burger King etc in NFS Underground 2?.
knifefight  +   728d ago
It is a great restaurant.
anticlimax  +   728d ago
I think this is one of the few fames where brands actually belong in. Corporations and cities co-investing in big projects, the battle to get big corporations to settle in your city, advertising in your streets. To me it would add to the immersion. If only they didn't do it so blatantly with their Nissan-Super-Happiness-Divinit y-Center.

I mean Fifa and FM have always had brands advertising by the sidelines, just like in real life, which is clever and not annoying. They didn't take the best players in the game and call them 'Coca Cola Ronaldo' or 'Pepsionel Messi'.
sjaakiejj  +   728d ago
It's free and optional.. Why complain?

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Zero Punctuation Battlefield: Hardline - Cops & Robbers

8m ago - This week, Zero Punctuation reviews Battlefield: Hardline | PC
10°

Coming Soon - April 2015

8m ago - Kdin is here to give us the list of video game releases for April in this month's episode of Comi... | PC
Ad

Visit CGMagazine: The Culture of Games

Now - CGM is for the mature audience of comics and games that wants more out of their media than just a review score. | Promoted post
30°

Interview with Bryce Hitchcock the Voice of Deuce From Final Fantasy Type-0 HD

1h ago - Junkie Monkeys: Recently, I had the pleasure of speaking with Bryce Hitchcock — the English voice... | PS4
30°

Paperbound PS4 Game Review-Vigilant Gamers

1h ago - Paperbound is a smash-up brawler from the mind of a former Call of Duty: Advanced Warfare develop... | PS4
40°

Gaming Rebellion Presents: The Greatest Games... Ever!

1h ago - At Gaming Rebellion, we feel that certain games tend to go under appreciated or over looked by th... | Culture