Digitally Downloaded writes: "To be frank, Nintendo's marketing tagline that “you need to play it to get it” is not a very effective strategy to promote the Wii U – in fact, it’s not a very convincing ideology at all. I need you to tell me why I should play it, Nintendo. I need you to show me how I’ll appreciate it, Nintendo. Marketing is not about assuming people with try something without encouragement. We all know Nintendo can come up with creative ideas – now it needs to show us why this idea is creative. Then, and only then, will we be convinced that the Wii U is worth our time."