Now this is great. Almost two weeks ago, Nvidia claimed that it was not worth investing on consoles and that was precisely why they did not bother with PS4 and X720. As Tony Tamasi, Senior VP of content and technology at Nvidia, stated back then, Nvidia came to the conclusion that it didn’t want to do the business at the price Sony was willing to pay. And as you’d expect, AMD decided to stand up and face Nvidia, claiming that they were able to offer PS4 the hardware Nvidia couldn’t.
Neal Robison, director of ISV relations at AMD, told TechRadar that AMD was able to provide an integrated solution through its APU that Nvidia couldn’t, by ‘optimizing information flows, generating greater performance, better power and heat efficiency, and by providing tools and dev relationships‘ to provide the PS4 a strong launch.