Perhaps the day is not far off when pigs will fly. Maybe even humans. In the fascinating world of gaming, everything is possible.
In a film marking the launch of Microsoft Corp's gaming device, the Xbox 360, in India, McCann-Erickson has tried to accomplish two tasks: to introduce the console to people and to build up the gaming category as a whole.
"Gaming is at a very nascent stage in India," says Mohit Anand, country manager, Microsoft Entertainment and Devices Division, India. "We had to take the concept of gaming out of a teenage boy's bedroom and expand the segment to include families and even office colleagues.