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GameStop: One-third of BioShock Infinite buyers also purchased a Season Pass

VB - During a conference call with investors today, GameStop confirmed that season passes are a huge success for its retail business.

More than a third of the customers who purchased Gears of War: Judgment or BioShock Infinite at GameStop also bought the downloadable-content season pass for those titles. The publishers of both games are planning multiple expansions. Season passes provide a way to lock gamers into those additions while also providing a discount to the customer.

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venturebeat.com
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Chuk51188d ago

I need to go get one.

TekoIie1187d ago

Hate the golden weapons it offers. Gold guns in every game look stupid...