Bringing the Game to Life - Halo 4: Forward Unto Dawn Postmortem
SPEAKER/S: Kevin Grace, Frank O'Connor, Kiki Wolfkill and Matt McCloskey
DAY / TIME / LOCATION: Tuesday 10:00-11:00 Room 2018, West Hall
TRACK / DURATION / FORMAT / AUDIENCE LEVEL: Game Narrative Summit / 60-Minute / Lecture / All
DESCRIPTION: 343 Industries faced many challenges when they took on the 10-year-old Halo universe, and all the fan expectations that accompanied that universe. One of the most daunting tasks was determining how to introduce such an established fiction to potential brand-new fans, while simultaneously rewarding those who have played every game and read every book in the sizable, extended Halo fiction collection. Responding to fan appreciation of previous live-action marketing campaigns, Halo 4: Forward Unto Dawn was born. In this talk, 343 Industries will do a postmortem of the creation of the groundbreaking web series, and what lessons were learned. The talk will cover everything from...