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Submitted by -Mezzo- 640d ago | opinion piece

The Phantom Pain: A Kaufman-esque Experience

Gi - How can game developers make sure that the public is rabidly interested in a video game in an age when viral marketing is common place? Every piece of consumable media has a viral marketing campaign. Most companies have offices dedicated to coming up with new viral videos and campaigns. The days when “I Love Bees” could be consider ground-breaking are long gone. (Culture, Metal Gear Solid V: The Phantom Pain)

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