From the article, "Without realizing it at the time, I had already fallen into the Monster Hunter rabbit hole. I had acquired an interest in a game that I initially hated. My constant search to find out what’s so special about Monster Hunter resulted in me buying Monster Hunter 3 Ultimate a day after its launch. That has never happened to me before.
Upon starting the full game, I realized my initial negative reaction was due to a bad demo. It did a really bad job of explaining the world of Monster Hunter to new players. It assumed you were already a fan. "