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About the mmo currency

In a recent editorial article, the game opinion site mmoopinion.com discusses the controversial subject of gold in World of Warcraft.
What is the market within a mmorg? How does it work? What different opinions about the economic systems exist?

Excerpt:
"So lets talk about the hot potato; the very infected subject of gold making in Azeroth.

Why is it infected? Rather simple actually. People earn money illegally by buying, farming and selling it and by doing so seriously harming the competitive and fair side of the game.

Those of us regarding themselves as supporters of the legit and competitive gaming scene strongly oppose this trend. But even so we can’t let this keep us from discussing the influence of gold and how to make it. It is after all an important side of the game."

How do you think we could encourage people to adapt a fair view on the economy within mmorpg games?

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mmoopinion.com