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Microsoft's price drop a shot across Sony's bow in Europe

Should Sony be nervous about Europe? Sony has the sales lead, it has strong consumer electronics branding, it has the winning format in Blu-ray, and it has a suite of products like the PlayTV and the PlayStation Portable that combine into a very slick home theater system. The Xbox 360 price drop could be interpreted as Microsoft blinking in the face of Sony's strong position in Europe-a key territory Microsoft would love to control. Sony has the ultimate luxury in this war in Europe: the ability to wait and see what happens.

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arstechnica.com
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PSWe603233d ago

No, but they should keep an eye on M$, they just pulled a desperate move

ikiru33853233d ago

no, but a price cut and/or bundle would really surge sales in NA and europe