UK Retailers Slashing Wii U Prices, Why Not U.S.? Nintendo Needs to Take a Page From 3DS Launch

Virtual Katz Writes: Looking at the sales of the Wii U the abysmal figures are enough to make any person sick. While Nintendo doesn’t seem to be as frustrated as the retailers and consumers are there is surely an amount of uncertainty surrounding the future of the console for the Big N. The Wii U has completely underwhelmed the market and struggled to invigorate sales even with price cuts in the United Kingdom over the last few weeks. Reports surfaced Friday, via CVG, that cuts would be coming to the Nintendo Next-Gen again trying anything to get sales figures up for the struggling console. Why are so many retailers slashing the price on their own in the United Kingdom, but not here in the United States? Better yet, why is it that Nintendo was so eager to cut the price of the 3DS, but is so hesitant to with the Wii U? All these questions are swirling, and there seems to be little answer from anyone as to what can be done to help the struggling console.

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NastyLeftHook01970d ago

im sure they will come around to it,nintendo has amazing franchises that i will not skip on. granted, im saving for a ps4 but along the line i dont want to miss out on zelda/metroid/mario/starfox.

Phil321970d ago

Taking a page out of the 3DS's launch would mean slashing the price when there are a steady stream of games coming out. This is not the time for Nintendo to slash the Wii U price, as there is no stream coming. As history has proven, a price drop without games coming out on a steady basis is only a short-term solution and that's it. Price drops without steady software means sales return to levels they were before the price drop a few weeks later.

Bumpmapping1970d ago

What Nintendo need to do is advertise the crap out of it and explain in commercials that it is a new console not a add on.
Price cut showed little affect because either consumers are confused its a add on for the Wii or they are not even aware it exist.

PopRocks3591970d ago

I think it's just as much to do with a lack of awareness as well as confusion. Some people who owned Wiis don't even know this thing exists.

na-no-nai1970d ago

You are right but it also have to do with retails as well if they don't separate the two no one would know. I remember going in target in VA and was like where the F is the Wii U and guess where it was, right beside the Wii and some of the games were mixed around both places. With a glance you wouldn't be able to tell.

N4g_null1970d ago

I don't think the addon thing is true unless these gamers are suckered in to what the game media has been spewing. You know bad reporting like that could chase a crash also.

Just look at wiimote plus adoption and wiifit with the scale adoption. If that was the case then the sales would be near wii levels. The difference is games.

A new updated wii play with bowling and other popular gaming styles that link into maybe nintendo land would do a lot. What if the next animals crossing gave you the ability to use that game as your miiverse mod? It would be some thing to think about.

I also think the marketing is more reserved for the games they are readying which means if you have a lot of games then you will have plenty of ads. Also E3 will be here very soon. GDC will mean alot this year also.

PopRocks3591970d ago (Edited 1970d ago )

The sales were never as low in the US as they were in the UK. Besides, a price drop in the UK was not even effective to boosting sales. There was an article about this only a few days ago.

aviator1891970d ago

In my honest opinion, they should just find a way to drop the wii-u brand and brand the consoles as wii 2, along with all the box-arts for newer and current games.

I did a little survey on our university campus and non-students: asked each person what they thought of the wii-u and if they were going to purchase it. About 7/10 of the population I interviewed thought that the wii-u was just another add-on to the current wii.

Perception is key and this is one area (aside from the lack of games) where nintendo is failing with the wii-u.

1nsaint1970d ago

Wii 2 actually sounds better too, but if they really want to get rid of the confusion, they should not call it a wii at all.

That and market the crap out of it, i never even seen a wii U ad or commercial ever, not even for a wii U game.

I have seen tons of wii commercials back when the wii was new, and i live in the netherlands, if something gets advertised here, it gets 10 times as much in the US.

The people who massively bought the wii, don't even know the Wii U is a thing.
I bet a hundred bucks that if i ask my mom (who owns a wii) that she never even heard of the wii U

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