Retail praises timing of Xbox 360 price cut

Leading UK retailers have told GamesIndustry.biz that the Xbox 360 price cut is perfect timing for the Easter sales period and it will give the console a boost into more mainstream markets.

Tim Ellis, head of games for HMV, expects the price reduction will help sell more hardware and software after a traditionally quiet retail period.

"We're certainly expecting a discernible lift in hardware sales, and through this, an increase in demand for key software titles also," he said.