Submitted by Vinc360 392d ago | news

Sony Finally Starts Advertising The PSVita

Sony released a new commercial for the PS Vita (PS Vita, Sony)

Update This is the video on the site:

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TongkatAli  +   392d ago
X D HAHAHAHAHAHAH! No! i did not like that, but its better then nothing.

Sony should pay PSY and Hyuna to do a commercial for the Vita, that would be awesome


or at least do it in South Korea, Dj Max Technika Tune is made there. I would love DLC of this song and music video.
KangarooSam  +   392d ago
Shouldn't you be playing StarCraft II?

Edit: @below: K pop is popular in South Korea and with a few freshman in high school, maybe. PSY is probably a one hit wonder in the U.S. Most people listened to Gangnam Style sarcastically, I bet. I'm not saying it's bad music, to each their own. But Sony has bigger markets to worry about that South Korea. For example: North America, Europe, Japan, Australia, etc.

And I know music games are a big hit in Japan especially but they really need diverse advertisements for different regions.
#1.1 (Edited 392d ago ) | Agree(13) | Disagree(4) | Report | Reply
TongkatAli  +   392d ago
I don't have that game : /

I'm going to get that, thanks for reminding me.

Come on, you're making fun, but look how many views that music video has. That commercial i just pinch would make Sony alot of money.

Whether you love or hate K pop, its very right now and the popularity isn't going away anytime soon.

Edit: Psy has another video that broke 1 BILLION *Dr Evil face* views, but whatever I'm wrong /S.
#1.1.1 (Edited 392d ago ) | Agree(5) | Disagree(7) | Report
maddfoxx  +   392d ago
I first started listening to kpop when I was in high school (6 years ago). Kpop has been popular for years now. The wonder girls have preformed on multiple talk shows, including The Wendy Williams show and have toured with some famous American bands. 2NE1 is VERY popular in South America and some parts of Europe. They are also gaining popularity in America (they won MTV's best new band in the world award). Also, lots of American artist are really trying to work with more Koreans. Akon, Will.I.Am, Amerie, etc. have worked with Kpop stars in the past to make English albums. Korean singers have been in american media (movies, tv, commercials) for years... you just didn't know because you dont recognize them.
#1.1.2 (Edited 392d ago ) | Agree(3) | Disagree(4) | Report
TongkatAli  +   392d ago
Good ads focus on a select group and made to lure that group like a fish. For example I chose Kpop audience which is HUGE, famous celebs check, EXCLUSIVE game check, famous song check and DJ Max isn't just Kpop music.

It has English rap, techno, Irish sounding music, classical music, modern rock, metal, ska, dance pop, grudge, and I can't think of anymore x D but it has alot of content and variety.

It's my bad though. I should have said that ad should only be in South Korea.

Sony should advertise a exclusive game not a PS3 game. Gravity Rush would have been a better choice, it has a Zelda vibe to it.

Edit: profgerbik is right, this isn't a big campaign push with this ad, sooooo it was a fail to laugh at it.
#1.1.3 (Edited 392d ago ) | Agree(0) | Disagree(1) | Report
showtimefolks  +   392d ago
-this new advertisement firm they hired has done well, that GOW campaign was done well and now i have started to see more advertisement

i hope this is a sign for things to come, last of us and beyond 2 souls need big advertisement budgets
TBONEJF  +   392d ago
Ace_Pheonix  +   392d ago
Well that was just terrible. Seriously, I need to get into marketing or something, because no one is going to be inspired to buy one from that poor excuse for a commercial.
KangarooSam  +   392d ago
Well it wasn't even a Vita commercial. Sure, it showed Vita but they need something other than Kratos looking like he's about to rape a kid and Sly jerkin' it in the corner.

Edit: and before everyone gets crazy with the disagrees it was just a little joke. Sony's great.
#2.1 (Edited 392d ago ) | Agree(14) | Disagree(2) | Report | Reply
Killzoner99  +   392d ago
I'm sure you're a marketing genius and all but I think Sony knows what they are doing. That was a fun and hip commercial aimed at the gaming youth and they have accomplished what they set out to do. I don't think you people who are bashing this even know how advertising works. Just because you don't like it does not make it a failure. It means you are out of touch with what's cool today.
MidnytRain  +   392d ago

Can't tell if serious...
RememberThe357  +   392d ago
Any time "fun" and "hip" are used together you know the opposite is true.

I'm not sure Killzoner99 actually knows what "cool" means.
Th4Freak  +   392d ago
Dafuq Sony? That's one of the worst commercials i've ever seen in my entire life.
LOGICWINS  +   392d ago
It didn't even have the words "Vita" in it lol.
jon1234  +   392d ago
dafuq is one of the worst memes ive ever seen in my life...
GribbleGrunger  +   392d ago
Just who are you advertising to with this advert Sony? Middle classed young adults who withdraw themselves from the group? Why do you find it so difficult to advertise?

Kid comes home from school
Looks around for a while
Shouts 'Where's my Vita!'
Cut to father sat in another room playing the Vita
He shouts 'Try upstairs in your bedroom.'
And carries on playing the Vita

Make it about one family with the phrase 'Where's my Vita' at the start and at the end of each advert. Come on Sony; make people think they need one.
#4 (Edited 392d ago ) | Agree(27) | Disagree(3) | Report | Reply
Snookies12  +   392d ago
Let's just get you that marketing job over at Sony now... You would be doing a 10x better job than whoever's in charge of these currently.
GribbleGrunger  +   392d ago
I'd be printing 'Where's my Vita' T-Shirts before the advert aired. It's just mind boggling that Sony put out these banal adverts so regularly.
KrisButtar  +   392d ago
haha ya that would be way better than what i just watched
SandWitch  +   392d ago
Dude, you should be working at Sony
profgerbik  +   392d ago
Sounds like you have been watching too many Kraft macaroni and cheese commercials..

"Where's my Vita" is such a mundane slogan.. I can't believe how many people are praising you for what you said.. really isn't creative.

I don't get the big deal either not really defending the commercial sure it isn't my cup of tea but.. it is a part of a full of commercial for many Sony products.. not just the Vita. Lets all rage over it because they decided to clip a part out of that.

How about we shit all over the commercial that is literally aimed at the Vita, not one that is trying to sell all of Sony's devices.

You think if it was purely Vita driven whicn anyone with a brain could have seen it wasn't. It would have been on the Playstation Vita youtube channel. Not the Sony Electronics channel..
Th4Freak  +   392d ago
They could've been advertising a paperclip and it wouldn't make it a better commercial.

Here's the full commercial if anyone want to see it: http://www.youtube.com/watc...
MidnytRain  +   392d ago
The praise come from the fact that even something so mundane, simple, and cliche is better than what I just watched...
mechlord  +   391d ago
dude, even a 1 minute full black screen with white PS VITA text would be better than these gimmicks they re doing.
Hicken  +   392d ago
Pillsbury1  +   392d ago
Bigjellybelly  +   392d ago
r21  +   392d ago
Bad advertisement. This is not how you commercialize a great handheld!
BuffMordecai  +   392d ago
That would actually be entertaining, they could be dancing around a bunch of people in vita suits, kinda like this nut commercial.

#7 (Edited 392d ago ) | Agree(1) | Disagree(0) | Report | Reply
sherimae2413  +   392d ago
i thought they change their marketing team?
Omar91  +   392d ago
I thought so too. I hope that wasnt a mistake.
LOGICWINS  +   392d ago
They should get Key and Peele to advertise Vita!

#8.2 (Edited 392d ago ) | Agree(3) | Disagree(3) | Report | Reply
Omar91  +   392d ago
wow.... what was kratos doing? lol
rezzah  +   392d ago
wth was that?
Rockefellow  +   392d ago
That was terrible. I'm certain any one of us could direct a more compelling commercial to sell the Vita to the masses (even though I understand it wasn't JUST a Vita commercial). If anything, that would make me want to stay away from the handheld. Those effects looked awful, and it made the kid look like he was retarded or hallucinating or something.

There are great ways to mix up reality and the gaming world; this was not one of them.
remanutd55  +   392d ago
well i guess is better than nothing but they need a very strong marketing strategy ASAP.
Y_5150  +   392d ago
THat was not a good commercial, even for what they were advertising.

They were advertising the Sony brand in general but they secretly gave the Vita the spotlight. They didn't execute it properly.
gamedebater  +   392d ago
RTheRebel  +   392d ago
Kevin Butler must be laughing his A$$ off.
DivineAssault  +   392d ago
i didnt care for that
dragonyght  +   392d ago
Sony need to pull a Dr who with Kevin butler character since they cannot the actor no more
goldwyncq  +   392d ago
Not as bad as the baby commercial though, but still bad.
Tei777  +   392d ago
at least the baby commercials were captivating and memorable
Good_Guy_Jamal  +   392d ago
Ha ha ha ha ha! So this is what the new marketing team has come up with? All that excitement for this?
Max-Zorin  +   392d ago
Kevin Butler probably fell out his chair laughing.
Tei777  +   392d ago

No sony, just no..
Tei777  +   392d ago
Seriously though this might to more damage then good.
Vinc360  +   392d ago
I just hope the actual ads will be better, this looks like a prototype
Vinc360  +   392d ago
In fact, the video isn't even listed on youtube, this is a private, unlisted video. You need the link to it to be able to see it...
profgerbik  +   392d ago
Man can you people not fall into such stupid traps. A dumb shit starting article. Here is why.

Did anyone even think to check which channel they posted this video on? Probably not, they all just watched that clip of 28 seconds and assumed that was it.

This is the full length commercial mind you it isn't any better but this commercial was not made specifically to advertise the Vita.


It is not advertised on the actual Playstation Vita channel but the Sony Electronics channel instead, which makes sense considering the commercial is selling multiple products not the just the Vita, they just made separate clips cut from the entire commercial..

You think if it was planned to be some big advertisement plan for the Vita, it would actually be on the Playstation Vita channel on youtube and aimed at the device itself not others. Not on the Sony Electronics channel (which means all their devices)..


Funny that commercial isn't on that channel.

So how the hell is the focus of the ad not clear? I just said it was meant to sell all of Sony's products.. I noticed that even watching just the clipped Vita part, which is even easier to figure out by the youtube channel they posted it in.. Did that not ring a bell in anyone's head, when you saw them advertising other Sony products?

Such a huge fuss over nothing, I mean seriously. Kind of pathetic how easily someone can start a shit storm by being so misinformed and vague.
MultiConsoleGamer  +   392d ago
There was plenty of TV advertising when the system first launched in the US.

Maybe you didn't see it if you lived in a smaller market, but I saw it every Sunday night.

I don't think this is an issue of quantity but rather one of quality. Being an advertising buff I would like to take sony's whole advertising campaign into a bold new direction. One that might sacrifice their traditionally rabid core fanbase, but one that would also net a much larger and more lucrative audience.

In before someone accuses me of catering to casuals. That's definitely not my plan.
killerorca258  +   392d ago
drsnoopyseussdog  +   392d ago
Creepy ass commercial :0
DEATHxTHExKIDx  +   392d ago
StrawHatPatriot  +   392d ago
Sony should redesign the Vita and instead of marketing it as a handheld, market it almost like a Kindle - You can watch movies, go online, video/voice chat, and play all types of games. Because you kind of need it to compete wit the iPad.
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