With the rise of social media and content sites like YouTube, Twitch.tv and own3d.com, many gamers have taken to the Web. They produce videos of their gameplay with voiceovers, to teach other gamers strategy or simply to show off their own experiences, for a laugh or for bragging rights. If they get enough people to watch, these media websites will offer them what may seem like a dream come true: the chance to make money from their content by running ads in their videos. For many, the amount of income made from ad revenue is miniscule. It usually adds up to a small, supplementary paycheck compared to a salaried, career job. Christopher Ball is an exception to the rule. He has found his niche in the gaming community, and built a fanbase over several years to reach this point.