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Why Sony Was Smart to Announce the PS4 First

Push Square: "Current Sony CEO, former PlayStation president, and lifelong Ridge Racer superfan Kaz Hirai is a smart man. In an interview with British newspaper The Times in late January, the executive offered a tidbit regarding the PlayStation 4 that threw everyone – including ourselves – off the scent. 'Why go first when your competitors can look at your specifications and come up with something better?' he pondered. Just over a week later, the platform holder promised to show us a glimpse of the future."

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MultiConsoleGamer1166d ago

It was definitely a bold move.

A smart move? That waits to be seen. It all depends on what happens at E3.

Septic1166d ago

Indeed. Well said mate- E3 will reveal all.

As far as early impressions go however, it really does seem to be quite a clever move on Sony's part for now. It sure has got me excited.

Ezz20131166d ago

and the fact that every dev's have been saying othing but good things about ps4

MikeMyers1166d ago

It was a bold move and one that is working so far. It's got the media buzzing, it allows 3rd party publishers to at least talk about upcoming games and give Sony some extra marketing.

What it also does it put pressure on Nintendo and not allow them to get too much traction. The Wii U should have actually come out a year earlier. Now people may hold off waiting to find out more about the PS4 (and next Xbox).

I think Sony showed just the right amount. They didn't give all the details but they showed us enough to get us talking and not just rumors. It also ups the playing field and puts more pressure on Microsoft to deliver.

WrAiTh Sp3cTr31166d ago

Smart? Sure. Bold? No. I'll leave the title "Bold" for releasing their console before MS, because imo, that would show confidence in what you are gonna offer.

Gaming1011166d ago (Edited 1166d ago )

E3 may be a tell all, but the massive buzz around the PS4 has people itching just to get any amount of information on it. The buzz has everyone on edge, which is only a good thing if you're trying to get people excited about your console.

I mean really, Sony can't possibly screw this up after the culture clashes of the PS3 messaging, some of the messaging didn't translate well with cultures outside of Japan.

The comment about hoping people want to work more hours in order to pay for a PS3, that was something only Japanese people weren't offended by because it's just more in tune with Japanese culture. There are all sorts of things that seem tame or banal in some cultures, but other cultures would just go nuts if you did the same thing. Sony has its messaging down a bit better this time, and they aren't letting bigwig CEO's with no communication skills, and no understanding of international public relations to make statements that just might offend anyone who lives outside of your culture.

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Blastoise1166d ago (Edited 1166d ago )

E3 2013 is gonna be so crazy.

ajax171166d ago

This E3 is going to be insane! Hopefully they'll bring stuff like Agent and The Last Guardian

Killzoner991166d ago

You say bold like it's a bad thing. Sony is the boldest gaming company on the planet. They say they are going to do something amazing and they pull it off every time . No one else delivers like Sony does because no one else is as bold as they are. So when Sony says that they will change the world with the PS4 , I believe them like most do.

MultiConsoleGamer1166d ago

No I don't.

Boldness implies confidence. Confidence implies Sony is holding a strong hand and they know it.

Look into poker metaphors if you don't understand what I'm saying.

Gamer19821166d ago

Smart yes as the amount of pre-orders made since the announcement have been huge and that alone made it worthwhile. People should never discount them as some online retailers require a deposit for a pre-order so people don't cancel them. Plus with all the negative news on MS console lately the pre-orders will only rise as 360 owners get touchy..

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Number-Nine1166d ago

smart. it starts the hype machine that will peak at e3.

Captain Tuttle1166d ago

Until MS announces this is all fanboy drivel

ThanatosDMC1166d ago

I wonder who'll be dancing or which circus will be showing up.

Captain Tuttle1166d ago

All signs are pointing to the PS4 being a beast.

Knight_Crawler1166d ago (Edited 1166d ago )

Very smart move by Sony but for some reason since I know some of what Sony will be offering with the PS4, it has me super interested to see what MS will be offering with the 720.

All these leaked rumors that we have been getting is making the wait even more unbearable.

I have never been interested to go to Cali and attend E3 bu this year that might change.

Its kind of like going out and you meet two girls, one is half naked and all over you while the other one is wearing a sexy dress that just shows here shape and she is playing hard to get.

forcefullpower1166d ago

Problem is the hard to get girl is generally the most boring one that really doesn't care about you and just wants your money. I would rather have a girl that puts outs and show what she has got.

maniacmayhem1166d ago

Didn't Nintendo announce first?

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