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John Riccitiello’s burning platform moment

EDGE - In August 2007, returning CEO John Riccitiello gathered his fellow EA executives in a Manhattan ballroom for what became known as his ‘burning platform’ speech, according the Wall Street Journal.

That it now bears the name of the infamous internal memo from Nokia CEO Stephen Elop speaks of his speech’s ferocity. What was said remains between Riccitiello and his management team, but a look back through our archives suggests that Riccitiello’s reign at EA was shaped by rapid reform, acquisitions, and ultimately, it revived the publishing giant in the eyes of the games playing public, if not its investors.

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