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Media Marketing Hype: Alternate Reality Games

"For those of you who are so g******ed lazy that you can’t be bothered to watch a 10 minute video, then the basic premise of many alternate reality games is to lead you to believe that the world is not as it seems. Just beneath the surface lies a sinister truth that many can’t see. Something is happening in the unseen corners and unless you – the player – take action along with other community players, dire things may happen." - The Gamepop

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