"Fan of dead technology? Looking for a companion piece for your now-obsolete HD DVD player? Then do we have a product for you: Meet HD VMD, which is yet another new hi-def DVD format. It's supposed to be like Sony's Blu-ray, but better.
Wait. Haven't we heard this story before? Yes, we have. And it ended when all of the studios, retailers and movie services all jumped from supporting two next-gen formats to going Blu-ray only."