VG247 is reporting that Amazon has cut the price of Xbox 360 in the UK. The Arcade pack now costs £149.99, making the console by far the cheapest machine in the current gen. A British Wii currently costs £180.
This is way cheaper than i expected.i expected 170,210 and 270 for the respective skews.Sales will definately surge but by how much is something we just have to wait and see. The pro at 189 is just too much of a bargain.Sony might just have to respond before GTA4's release
not this low but I called it. That is, as you said, insanely cheap. I don't know what Sony can do to counter this. They need to either reach some deal with R* for their own exclusive content or start up another marketing campaign featuring Metal Gear, Resistance 2, GT5, and maybe God of War III.
Big Mistake. Why didn't they wait until the 25th of April. To me this looks like MS is loosing their cool. Sony now has 5 weeks to react just in time for GTA4. A Price-cut just before GTA4 would have been a killer. All MS can hope for now is that Sony doesn't do a GTA4 cut or a GTA4 bundle/cut. I'm 99% sure Sony will do it.
Pretty stupid move to drop the price this early when I can't buy the 360 pro bundle on Amazon if I wanted too because they're out of stock!
They dropped the price now so people will not only go out and buy them before easter break but prepare to sell off the remaining sku's and make way for the 60GB model. That is what they're saving to release just before GTA 4. As for Sony, with them currently having one of the best blu-ray players on the market in the form of the PS3 and the MGS4 bundle coming up, they're not going to drop the price soon.
"I don't know what Sony can do to counter this."
What does Sony need to do? Nothing as far as I'm concerned. The PS3 comes with a hard drive. This cheap version of the 360 has almost nothing. It's like buying a TV with just a tube and power cord. You can use it but it doesn't do much. The big games won't work on it or it will just make it even harder for developers to use the hard drive in the 360 since it will mean even more 360s don't have a hard drive. Why is Microsoft trying so hard to sell 360s with no hard drive anyway? So foolish. It could chase the better third party developers away from the 360 for their bigger games.
While I don't agree with the first part of your comment because this does put Sony in a tighter spot since most people buy systems for the games, not blu-ray movies, and that's the biggest advantage the PS3 has right now console-wise. I fully agree with your second part, drop the arcade unit altogether, it's just going to limit what future developers can do with the sytstem.
@mikeslemonade- How in any way is this a stupid move? The system has been out almost 2 and half years with only one price drop. Manufacturing cost are way down and the 360 is starting to turn profits. The timing is great. Right before the launch of a huge game going multi-platform. The biggest multi game yet according to most and you know why they did it.
Back on topic, this is a lot lower than I expected. I live in Germany and I have had a lot of colleagues saying they would buy it simply becuase of the price and GTA 4. My wife just told me that Toy's r Us (yes they have these in Germany)is selling a lot of 360's, the price went down today in most stores here.
I have said this over and over. So many people get caught up on who sales the most games, hardware, or which is the better machine. Who the flip cares. Ig you arre gamer you should revel in the fact tht we are gettin the best deals, games, experince, etc than ever before. One company lowers a price then the other counters with another move and us, the somsumer benifits completly.
Enjoy, cause it does not get better than this.
"MGS4 bundle coming up, they're not going to drop"
Sony including MGS4, a brand new game, their most anticipated title into a BUNDLE is a price-drop of sorts.
They are giving up the $50 sale in exchange for new console purchase.
It is a tactical move that accomplishes the price drop, and forces people to buy the $50 title.
It is also a good way for Sony to try and move Konami's title, with the install base lower than they need it to be, including it in a bundle is a way to keep the Developer/Publisher happy.
What is happening is Sony is buying MGS4 and giving it away -- this is good for the publisher, not good for Sony's bottom line.
A price drop by any other name.
If they are having supply issues why do they need a price cut now?
This is definately a bargain for a machine with this many games/features. Why would anyone looking to buy a game machine past this up when you consider the software library?
sounds like 360 aint selling now the ps3 and wi is out, mind you add the wifi, hd drive and hd player oh it aint got one price jumps up a lot
Then why did a few 360s get the RROD at GDC?
Play & Charge? Why do i have to pay extra for everything? Suddenly its not that cheap anymore is it?
Just wait for those DVDdrives gettin DRE like the early PS2 drives did. =)
PS. i still have a copy of gears of war but it got raped so you can only play to the part where you meet Alpha.
I can send it to you if you want. Bought another copy but sold it with my 360.
Your now the prison b!tch and TheMart ownes you.
Wow check out the glitch, my comments is above TheMarts but it's a post in response to TheMart owning dale1.
wow it seems you lived in the cave for a very long time how sad, M$ already fixed many issues with the 360 BTW, I have a 2005 xbox360 works better than my early PS2
@TheMART at Xboxkings Good to see you do a post for once with some facts that you didn't make up yourself. There is however one problem. And it's the biggest one of them all. The RRoD is not fixed. No even close. If you buy a new model now you have a 1 in 10 change of getting a RRoD within the first 6 months. That's not what I call fixed.
19 Euro for a play & charge kit or just a few euros for rechargable batteries...
Ah wait if you find that paying for everything what is:
Only having composite cables with a HD console, forcing you to buy HDMI cables then?
Or a headset because out of the box there is no full online experience, buy a BlueTooth one there
Or maybe paying 50 to 100 Euro more for the console itself and have 95% of the multiplatform games a less experience
But hey, if the rest is fixed and you're problem is only about the Play&Charge kit... I guess you're not that into gaming, missing out on Gears is a big thing if you ask me
XBOX 360 ARCADE £189.98 XBOX 360 HARD DRIVE (20GB) £69.98 XBOX PLAY & CHARGE £14.99 XBOX WIRELESS BRIDGE £59.98 TOTAL £334.93 (CRAP, USELESS COMBINATION) XBOX 360 ELITE £279.99 (SMALL DIFFERENCE AND YOU STILL CAN GET THE RROD) PLAYSTATION 3 40GB £284.99 (IT'S A GREAT DEAL) HOW IS THE 360 A BETTER DEAL??????
They'll wait until Christmas, I reckon.
If they do that then Jack needs to be fired. In North America, GTA has become a cultural phenom. It has a fanbase that is insanely loyal. And this is the first time the game is releasing simultaneously on both consoles. Also, the PS2 owners still (by and large) have yet to choose a next-gen console. Halo didn't bring them in and neither did Gears. This game, imo, will. If this crowd are as diehard loyal to Sony as everyone seems to think they are, then yeah..they'll get a PS3. But I don't think you can leave this to chance. Sony has to do something to get these people to pay the extra 200 plus dollars for a PS3 to play a game that they could get on a cheaper console with exclusive DLC.
They are bundling the PS3 with GT5: Prologue in Europe I think. Very smart move since some people seem uncertain if they want to pay full price for it or not. This way it will certainly give the full GT5 version a good boost(not that it seems needed) when it's released.
I think you're right. A bundle might be possible, but Sony have only just dropped the price all over the world a few months ago now. I don't think they can afford another price cut so soon. I am of course speculating.
I think MS figured the same, which is why they aren't waiting till a bigger sale period to drop it. They don't figure there's anything the competition can do right now.
This is insane - the Premium 360 is only £10 more expensive than the Wii now, and the Arcade is £30 cheaper!
edit: oops, didn't see that that was pointed out in the description.
Just in time for GTA.
dont 4get you have 2 pay for xbox live
Xbox live is a measly 5 bucks a month, if you can afford to be online and on N4G you can afford five bucks. The whole xbox live cost money deal is blown out of proportion. What MS needs to fix is offering more downloads for free since were paying for live. The new price for the premium model is amazing, especially with the new sku coming out that has a 60gb hard drive and if it has the better cpu and gpu it will definately be worth the $300 US/Canadian.
If you buy the PS3 you have to pay for HD cables and dual-shock.
"If you buy the PS3 you have to pay for HD cables and dual-shock." lets see 10 dollar cable you buy once or 50 dollars every year for the lifetime of the console. and we can throw in the rumble controller if you must, but we all know its going to come in the bundle before long. http://www.buy.com/retail/p...
Why would anyone buy the arcade, it doesnt even come with HD cables. But i think im gonna pick up a Premium the end of this month.
the same question i was asking myself until i saw that price of 150pounds.Those that are still waiting to upgrade from last gen to the current gen are the ones that will buy the arcade.They can delve into the back catalog of games and also buy GTA4. I don't like the arcade but at 150pounds i am actually considering buying it for my nephews 18th bday on the 30th of april with a copy of GTA4. So i think i have answered the question. edit: the premium is 180pounds so it still makes more sense buying the premium.But i think for people that are looking to buy gifts might just be tempted to save the 30 pounds and get the arcade
Thats a really nice thing to do, but the way games are going these days, youd want a HDD atleast i think. God knows whats gona happen in 2 years with the storage space of DVD9
"Why would anyone buy the arcade, it doesnt even come with HD cables. " by that logic, why even buy the PS3... that doesn't even come with HD cables LOL
you beat me to it "ThaGeNeCySt" lol...good call out...how cant sony afford to throw in some hdmi cables or even component for F*** sake...weak!
still gonna buy a ps3 though
Well wait until sony responds with a price cut.
wow very cheap
As long as they inform people of the problems they may face longer down the road with the arcade. I notice a lot of people putting this down to GTA, but will arcade owners even be able to download the exclusive content?
It's fine for people like us with an eye on the future, but the average parent wouldn't know things like this and may simply buy the cheapest SKU.
Do yourself a favour, save the extra £30 and buy the Premium, thats the best deal!
They really have to drop the Arcade model. Give everyone who has registered their Arcade a voucher for a half price hard drive or something. It's holding the machine back.
The Arcade doesnt have any "problems". Sorry.
All the consoles play all the games. Full stop.
What I meant was developers can't use the hard drive on the 360 for anything but saving games. One of the obvious advantages of a standard hard drive is decreased loading times like developers use on the PS3. The 180 had a hard drive, a 360 without one is a step backwards. I don't understand why MS wouldn't make it standard.
no one needs arcade version! last poll shows 70% of 360s's have RROD!! i say its for sure above that if u include the buyers from 2005-2006-2007(mid 2007), and the new buyers will get their share in 2008 and 2009!! there is no escape, 360 owners will keep experiencing RROD in its life cycle, maybe the percentage will get lower but it will still be high!
Xbox 360 Pro with a free game (Halo3) for R2799.
So that is under 180 pounds for a Pro/Premium with Halo 3...
Not bad. Cheaper that the Wii over here!
That's awesome! too bad i already have an elite and there's no way that i'm going to miss Ninja Gaiden 2 and Gears of War 2
So jump in Playstation owners its hella cheap!!!
Anyone in Europe that calls theirself gamer will be hard pressed not to pick up a 360. This is just a fantastic deal.
with you both. The system is much more appropriately priced within the competition now and as a 360 owner myself it is totally worth it!
They aren't hard pressed. They are smart enough not to pick up a piece of crap that is going to break. A screwing at any price is still a screwing.
And don't forget the 3 year warranty, lol
With the price cut, GTA4, and exclusive DLC, this should provide a nice little three punch GTA combo.
What about the US though? then again they already have a problem keeping up with demand in the US, a price cut here would make it as scarce as the Wii.
Microsoft is making room for the Xbox360 Blu-ray version loooooooool
It is interesting to see the Amazon has the Pro Packs RRP as £199.99, if it is sold in the high street at this price it will shift loads.
I'd like to see how this is going to impact sales and market shares. We'll find out soon enough just how big a factor the price is.
Quick question. I'm from the States. Was wondering what these prices convert to in American dollars since the dollar is so weak right now against the euro and the pound.
Also, this is a power move by Microsoft and although I'm more a PS3 fan than a 360 fan (RROD makes me too uncomfortable to buy it) I recognize why they are dropping the price. Being beaten on a monthly basis by the PS3 in Europe even though the PS3 is alot more expensive had to be alarming. I suspect Sony will wait an see what effect the cut has on sales across Europe before they react to it. Good move for Microsoft and a win for consumers looking for competition to drive down prices.
1.00 GBP = 2.02005 USD.
You can't really go by what we pay for items in the UK compared to what you pay for them in the US, because in terms of wages etc, what we earn it UK pounds over here, you earn in US dollars...ie, average wage per hour for a construction worker in the UK is around £25 UK pounds per hour and I guess you guys earn around $25 US dollars per hour for the same job.
Based on current rates from finance.yahoo.com, the 149.99 UK price is equal to $301.36 US. 189.99 UK = $381.73 US and 249.99 UK = $502.28 US.
A cheaper console is always good as means that more people can now afford the 360. but i hope it does not impact ps3 sales negatively as for the price you pay for the ps3 it is great value imo. I know that Sony are already taking a big loss on each console so i don't think they will try and compete pricing wise. I just hope the the general public can see the benefits of having the ps3. Because i for one want the games industry to push forward with innovation and new tech allowing developers to give us better experiences. The Ps3 is so ambitous in its design and i personally even though i own the other consoles soley want to see it win the next gen competition(exc wii). I mean have alook at some of the ideas and games coming out on the ps3 that are drivng us forward. Open source os so we can download linux/customise it allowing us to use it as a pc.Free online gaming.free mods access. Blue ray bigger /better high definition Videos and games are made possible. The new play tv thing that allows you to record tv to your hard drive, upgradeable hard drive and looking at the innovative games like lbp,home,safari,the agency,heavy rain etc etc. Lets hope for all us gamers that Ms don't end up steam rolling everyone with this price cut because the games industry would be a far less pretty,less innovative and more exspensive place. I am not a fan boy i own the wii/360 but i am a gamer that can see the importance of the ps3 doing well for the industry in general. I reckon when hd tvs are mainstream the ps3 will really push ahead as everyone begins to see what it was intended for.
You still hold this "PS3 is a supercomputer" idea dont you. I can tell. It is not some kind of space-age-blackhole-computatio nal monster.
What you see is what you get. Sony has *always* made these kinds of promises with their consoles, its their marketing & advertising plan... its not reality.
PLEASE get a touch of reality.
Actually it's been very well known news for a while now that sony is breaking even on their ps3. That was a couple of months ago as well, so currently they might even be making a tiny profit.
Look at all the PS3 retards there shaking in their shoes, pissing in their pants and crapping them selfs at the news of a price cut and finally the 360 can put the final nail in the POS3s coffin.
In the words of Shang Tsung from the Mortal Kombat movie..."It Has Begun!!"
and u will be my first victim bot!!
Because last time i checked PS3 is the no.1 selling console worldwide and they are at 11M+ Sales, MS is at like 17M+ Ouch looks like Sony is owning them, seriously MS had a year head start, they fuked up; and with no good games comming to the 360 this year; and every good game comming to the PS3, you tell me who is fuked. The best part was MS unleashed everything thery had lasy year and still failed hahahaha ahahahahah losers, MS scum.
"Because last time i checked PS3 is the no.1 selling console worldwide"
No. That title belongs to the Wii.
I stopped reading after that..
Take your PS3 crusade to a PS3 article.
I guess there is not really an excuse to not own a 360 now. Good to see ms sorting there s*** out. Roll on 2008. Any Ps3 owners that are looking to get a 360 i can highly recommend eternal sonata,lost Odyssey and Mass effect if you luv rpg's like me. The more the merrier.
...£149.50p to much!!! ;-D Pile of CR*P!!!
Lol, oh Phil you folks at sony never cease to amaze with your incoherrent babble ; )
he's now at atari