The free-to-play market is often cited as being one that’s grown to a massive scale without anyone really noticing, and while that may appear to be the case from the outside there are a number of publishers already innovating in the space. Electronic Theatre has long suggested that Ubisoft are the ‘ones to watch,’ with German studio Blue Byte now solely working on projects using the business model after the success of The Settlers Online. However, there’s much more to come in 2013, as Electronic Theatre recently discovered.