50°
Submitted by wita 865d ago | interview

What it means to be a ‘whale’ — and why social gamers are just gamers

GamesBeat writes, "The 'whales' of the social-gaming world are a mystery to most of us. As the biggest spenders, they make up a tiny group (think about 2 percent of audiences) that drives most of the revenue for publishers of these games. But the word 'whale' isn’t a flattering term, and neither are the numbers associated with it. These are people, not just customers.

It’s easy to think of whales anonymously because we’re not quite sure who they are or how they think — they’re often elusive due to the stigma that surrounds them. We know they play social games, but are they social? Are their habits casual or obsessive? What kind of people are they?" (Casual games, Culture, FarmVille, Industry, Legacy of Heroes, PC)

JeffGrubb  +   865d ago
Zynga: "MAN THE HARPOONS!"
SybaRat  +   865d ago
PETA has already condemned this.
deantak  +   865d ago
Nice story.
wita  +   865d ago
Thank you!
Sadie2100  +   865d ago
It's crazy I never heard of some of these games, and people are spending hundreds of dollars on them!
joab777  +   865d ago
This is why its coming to daed space and black ops. Maybe it isnt so bad. Most ppl hate it but if its a small percentage giving alot of money to these companies so they can fund more games, whats the harm. I know its a slippery slope and we a worry that games will cost $200 instead of $60 but i dont think developers are gonna do that yet...it would be suicide. Whale is the term they use in vegas to describe gamblers that spend a ton. Its funny how we use it for gamers now. I will admit that its a little dirty to prey on ppl that have spending problems, but u offer a product and ppl pay or they dont.
darkronin229  +   865d ago
I can't imagine dropping hundreds of dollars on just one game, even if I did have the money (note: that's why I never really played MMOs before). These guys are hardcore.
Tolkoto  +   865d ago
I must be a social gaming plankton.
Hicken  +   865d ago
I think I'm an amoeba.
idontgetit  +   865d ago
Fascinating read -- always wondered about this!
Soldierone  +   865d ago
Just because you go waste 100 dollars on some casual game doesn't make you any different from other casual gamers.... You are just the reason why the rest of us are getting punished with fee's to play models..... thanks a lot....
DarkBlood  +   865d ago
to be fair they were never anything like us, we cant exactly brush em off with a broom or anything
Veneno  +   865d ago
A social gaming "Whale"? Kinda has sexual overtones to it. Somebody call Adam Sessler !!!!!!!!!!
Heisenburger  +   865d ago
Did anybody else click here just to see what it means to be a ‘whale’?

:/

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
40°

Rare(ish) Marth Amiibo available from £9.92

50m ago - Dealspwn: Been looking for a Marth Amiibo? Well, Amazon Prime members, stop watching Mad Men for... | Wii U
40°

No Pineapple Left Behind Alpha Now Available for Free

55m ago - Marcus Estrada writes: "When No Pineapple Left Behind hit Kickstarter I was pretty darn excited.... | PC
Ad

Preview: 20XX: I Now Pronounce You Mega Man X and Roguelike

Now - 20XX makes no secret about its influence. Taking notes right out of the Mega Man X series, this side-scrolling 2D adventure also incorporates rogue... | Promoted post
40°

The Horror Genre: My Five Favourites

2h ago - Chris White of We The Nerdy reminiscences about five of his favourite horror titles ever. | PC
40°

The Pilgrimage Revisited: How Journey Takes Gaming Back To Its Roots

2h ago - Greg Hill: "Journey strips away all the kitschy decoration, overwhelming thespian performances an... | PS4
40°

StickTwiddlers Podcast 72: Mods & Medical Mishaps

4h ago - Alan, Ben and Jamie talk about the past, present and future of modding as well as how much you ca... | PC
Related content from friends