50°
Submitted by wita 689d ago | interview

What it means to be a ‘whale’ — and why social gamers are just gamers

GamesBeat writes, "The 'whales' of the social-gaming world are a mystery to most of us. As the biggest spenders, they make up a tiny group (think about 2 percent of audiences) that drives most of the revenue for publishers of these games. But the word 'whale' isn’t a flattering term, and neither are the numbers associated with it. These are people, not just customers.

It’s easy to think of whales anonymously because we’re not quite sure who they are or how they think — they’re often elusive due to the stigma that surrounds them. We know they play social games, but are they social? Are their habits casual or obsessive? What kind of people are they?" (Casual games, Culture, FarmVille, Industry, Legacy of Heroes, PC)

JeffGrubb  +   689d ago
Zynga: "MAN THE HARPOONS!"
SybaRat  +   689d ago
PETA has already condemned this.
deantak  +   689d ago
Nice story.
wita  +   689d ago
Thank you!
Sadie2100  +   689d ago
It's crazy I never heard of some of these games, and people are spending hundreds of dollars on them!
joab777  +   688d ago
This is why its coming to daed space and black ops. Maybe it isnt so bad. Most ppl hate it but if its a small percentage giving alot of money to these companies so they can fund more games, whats the harm. I know its a slippery slope and we a worry that games will cost $200 instead of $60 but i dont think developers are gonna do that yet...it would be suicide. Whale is the term they use in vegas to describe gamblers that spend a ton. Its funny how we use it for gamers now. I will admit that its a little dirty to prey on ppl that have spending problems, but u offer a product and ppl pay or they dont.
darkronin229  +   689d ago
I can't imagine dropping hundreds of dollars on just one game, even if I did have the money (note: that's why I never really played MMOs before). These guys are hardcore.
Tolkoto  +   689d ago
I must be a social gaming plankton.
Hicken  +   689d ago
I think I'm an amoeba.
idontgetit  +   689d ago
Fascinating read -- always wondered about this!
Soldierone  +   688d ago
Just because you go waste 100 dollars on some casual game doesn't make you any different from other casual gamers.... You are just the reason why the rest of us are getting punished with fee's to play models..... thanks a lot....
DarkBlood  +   688d ago
to be fair they were never anything like us, we cant exactly brush em off with a broom or anything
Veneno  +   688d ago
A social gaming "Whale"? Kinda has sexual overtones to it. Somebody call Adam Sessler !!!!!!!!!!
Heisenburger  +   688d ago
Did anybody else click here just to see what it means to be a ‘whale’?

:/

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

Dying Light (PlayStation 4) Review - Push Square

8m ago - Push Square: "Dying Light starts out disappointing, but once you allow its brand of undead action... | PS4
30°

GamesAsylum - Riptide GP2 – Review

2h ago - GamesAsylum: "After making a splash on mobiles and tablets, Vector Unit’s futuristic racer arrive... | Xbox One
40°

#IDARB Review - Pixel Related

2h ago - One thing that is clear to anyone who fires up #IDARB is that it is a game unlike any other. The... | PC
30°

Zombie Incident Will Be Infecting Lives on the 3DS eShop in February

3h ago - Welcome to Zombie Incident, the latest game by CoderChild to come to the 3DS via the eShop for $1... | 3DS
Ad

See what games are coming out in 2015

Now - Visit our release calendar to see what games are coming out in 2015. | Promoted post
30°

Starr Mazer: The Point and Click Adventure Shmup Game | TwoDashStash

3h ago - TwoDashStash: "Equal parts Gradius and Dragon’s Lair; Starr Mazer looks just crazy enough to wo... | PC
Related content from friends