50°
Submitted by wita 558d ago | interview

What it means to be a ‘whale’ — and why social gamers are just gamers

GamesBeat writes, "The 'whales' of the social-gaming world are a mystery to most of us. As the biggest spenders, they make up a tiny group (think about 2 percent of audiences) that drives most of the revenue for publishers of these games. But the word 'whale' isn’t a flattering term, and neither are the numbers associated with it. These are people, not just customers.

It’s easy to think of whales anonymously because we’re not quite sure who they are or how they think — they’re often elusive due to the stigma that surrounds them. We know they play social games, but are they social? Are their habits casual or obsessive? What kind of people are they?" (Casual games, Culture, FarmVille, Industry, Legacy of Heroes, PC)

JeffGrubb  +   558d ago
Zynga: "MAN THE HARPOONS!"
SybaRat  +   558d ago
PETA has already condemned this.
deantak  +   558d ago
Nice story.
wita  +   558d ago
Thank you!
Sadie2100  +   558d ago
It's crazy I never heard of some of these games, and people are spending hundreds of dollars on them!
joab777  +   557d ago
This is why its coming to daed space and black ops. Maybe it isnt so bad. Most ppl hate it but if its a small percentage giving alot of money to these companies so they can fund more games, whats the harm. I know its a slippery slope and we a worry that games will cost $200 instead of $60 but i dont think developers are gonna do that yet...it would be suicide. Whale is the term they use in vegas to describe gamblers that spend a ton. Its funny how we use it for gamers now. I will admit that its a little dirty to prey on ppl that have spending problems, but u offer a product and ppl pay or they dont.
darkronin229  +   558d ago
I can't imagine dropping hundreds of dollars on just one game, even if I did have the money (note: that's why I never really played MMOs before). These guys are hardcore.
Tolkoto  +   558d ago
I must be a social gaming plankton.
Hicken  +   558d ago
I think I'm an amoeba.
idontgetit  +   558d ago
Fascinating read -- always wondered about this!
Soldierone  +   557d ago
Just because you go waste 100 dollars on some casual game doesn't make you any different from other casual gamers.... You are just the reason why the rest of us are getting punished with fee's to play models..... thanks a lot....
DarkBlood  +   557d ago
to be fair they were never anything like us, we cant exactly brush em off with a broom or anything
Veneno  +   557d ago
A social gaming "Whale"? Kinda has sexual overtones to it. Somebody call Adam Sessler !!!!!!!!!!
Heisenburger  +   557d ago
Did anybody else click here just to see what it means to be a ‘whale’?

:/

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

TGS 2014: The Good, The Bad And The Weird

8m ago - Sebastian Young spent two days covering the Tokyo Game Show for Zero1Gaming. Here he gives a rund... | Industry
40°

Disney Infinity: Marvel Super Heroes Review [Game Rant]

18m ago - Read Game Rant's review of ‘Disney Infinity: (2.0 Edition)’ to find out if the addition of Marvel... | PC
40°

Japanese students rank the Top 11 Video Game Companies

1h ago - Japanese website for students, MyNavi Student, has recently polled its readers on which Japan... | Industry
40°

The Ultimate Five Nights at Freddy's Guide

1h ago - Suzanne Verras writes: "Welcome to the Ultimate Five Nights at Freddy’s Guide! For as ultimate a... | PC
Ad

Top Xbox One Exclusives to Look Forward To

Now - What are you excited for? Here are the ones we're really getting revved up for. | Promoted post
20°

Verdun’s Surge to the Frontline

1h ago - Verdun has been surging forward as more than 85,000 players have played the World War One (WW1) F... | PC
Related content from friends