From the article, "You’ve just started playing a game. You’re enjoying the multiplayer. Then you realize it’s offering to sell you the resources to get the best items in the game immediately, instead of working for them. Or maybe you’ve just started up your new simulation and are dismayed that you only get a small plot of land and can play online. Perhaps you’re in the midst of an awesome game, but you’ve run out of energy and can’t keep going unless you wait or open your wallet. You aren’t playing Mafia Wars, CityVille, YoVille or FarmVille, you’re playing Dead Space 3, SimCity or Real Racing 3. Slowly, but surely, EA is turning into Zynga."