From Strategyinformer.com: "Reboots are a risky old business. Any media franchise can begin to grow old and tired, gimmicks and ideas that previously enthralled audiences leaving people cold - and videogames are no exception. There’s something else present in gaming, though - thanks to the relative youth of the medium and its ever-changing technology, some names are valuable simply because of what they’re associated with.
Lara Croft, for instance, is probably more famous than the quality of the games she starred in ever deserved. She was the face of 3D action games for adults for a good long time, and of course spawned a massively successful movie. She’s valuable, but is also a caricature - and that’s why Square Enix decided to give her a new look and a fresh start for the modern age".