Try our new beta!Click here
Submitted by -Mezzo- 1065d ago | interview

Bioshock Infinite’s box art “doesn’t say shit about the game”, says Levine

EDGE - Irrational Games co-founder on the reaction to his game’s packshot, and what that says about balancing creativity and commercialism. (BioShock: Infinite, Ken Levine, PC, PS3, Xbox 360)

NukaCola  +   1065d ago
Neither do any of the trailers.. Bioshock's original gameplay trailer made it look like a silly scifi shooter when in fact it's not.

Look guys, this is a game unlike anything else you've played. It's one of those shooter-style games you rarely see. a la metroid prime if you will.

I have no doubt this game will be anything less than amazing.
showtimefolks  +   1065d ago
But guess what many complained about the cover art till it was changed proving hat people will complain just about anything because its the Internet ago with social media and easy to be heard

Could care less about cover art, if the game is good who cares about cover art
Sketchy_Galore  +   1064d ago
I understand why they had to use this box art and I doubt it really says anything about the game but really, it's a pretty sorry state the industry is in when the cover art purposefully has nothing to do with the actual game. Ideally cover art is supposed to sum up the overall theme of the game but sadly we're reduced to this ridiculous situation of having to lie by suggesting the game is just another easy to digest shooter on the cover just so enough people play it to cover the cost of development. It's truly ridiculous.
thisisgregory   1065d ago | Spam
Root  +   1065d ago
It still shouldn't have been chosen, the alternative box art that has been chosen where you can reverse it looks better then this one. I know the game isn't but it makes it look know first impressions and all.

Hell even the steelbook edition looks much better in my opinion...
thisisgregory   1065d ago | Spam
Raider69  +   1065d ago
My most wanted game!And frankly after 30+years of gaming i must say that for my likings Bioshock ranks on my most loved game of the last 15 years and overall way ahead of Half Life !
Kurt Russell  +   1064d ago
Oooo, I was nodding away through a lot of your sentence and then you dropped the HL bomb!

I've been gaming about 25 years myself, and I would saddle Half Life and Bioshock with eachother above all else (maybe, just maybe excluding Silent Hill 2)... Both have brilliant dystopian outlooks which I am a sucker for, and both deliver exactly what they promised flawlessly.

I will click neither agree or disagree for a change!
Raider69  +   1064d ago
Both are the greatest i have played along with Thief and Deux Ex but i liked Bioshock pace more due to close quarters combat and the biotics use.
#4.1.1 (Edited 1064d ago ) | Agree(0) | Disagree(0) | Report
MidnytRain  +   1065d ago
That's kind of the problem. Oh well, can't wait for the game.
DigitalRaptor  +   1065d ago
The game is far too deep to be represented by any sort of box art to be fair.

Infinite is looking to be in my Top 5 favourites of this generation, if not of all time.
#6 (Edited 1065d ago ) | Agree(3) | Disagree(2) | Report | Reply
Oh_Yeah  +   1065d ago
Who cares...they could put a fat chick on the front covered in McDonald's fries, doesn't matter.
kevnb  +   1064d ago
i usually buy all my games digital as a pc gamer, but I would buy a retail copy of that lol.
ajax17  +   1064d ago
Levine is awesome! He's great on twitter too.
bocajbee  +   1064d ago
It's just a box...
SageHonor  +   1064d ago
oooooooo WHAT'S IN THE BOX!!!!?!?!
HurtfulTimez  +   1064d ago
dont judge a GAME by its cover!
Picnic  +   1064d ago
I like the cover art that they chose. The world stands only a few years before the First World War, in the last gasps of the Edwardian era but before the decadent elegance of the 1920s.

Art nouveau had already had its height but art deco hadn't started yet. All the cards were up in the air waiting to fall. There is a slight look of uncertainty on this all American wholesome man's face as he faces his task and whatever his fate will be in this changing world.
#11 (Edited 1064d ago ) | Agree(0) | Disagree(0) | Report | Reply
JeromeNtheHouse  +   1064d ago
Who gives a fuck about the box art man? If the game is hot, then the game is hot. The fact that this is even brought into question, let alone the title of an article is rediculous. Sounds like somebody is jus reachin to me.
e-p-ayeaH  +   1064d ago
They could put a little more effort into it like the songbird in the background for example instead of a zeppelin.
chukamachine  +   1064d ago
Who bloody cares what the case looks like.

Gameplay matters.
aLiEnViSiToR  +   1064d ago
... and Story... Graphics, Sound, Music, Characters, Weapons, Environment, CG... well the whole Game actually :]
ravinash  +   1064d ago
But when you put all that together, it's a shame to let it all down with the box art.

Add comment

You need to be registered to add comments. Register here or login
New stories

Why We Are Spoiled By Modern Gaming

9m ago - New Gamer Nation: Sometimes in life, we take things for granted. We disregard things that coul... | PC

Blade & Soul Surpasses 2 Million Players, Adds New Content

9m ago - NCSoft's MMORPG Blade and Soul was only released a few weeks ago, but has reached over two millio... | PC

Gran Turismo SPORT Beta Testing Begins early 2016

Now - Start tracking GTS with's release date alert service and be notified when the GTS beta launches. | Promoted post

'Rise of the Tomb Raider - Baba Yaga: Temple of the Witch' Review - Bloody Disgusting

9m ago - In Baba Yaga: Temple of the Witch, the first story-based DLC for Rise of the Tomb Raider, Lara Cr... | Xbox One

Jack King-Spooner Discusses Surreal Adventure, Dujanah

10m ago - Greg Micek writes: "Those that backed Jack King-Spooner's 2013 Kickstarter for mellow adventure B... | PC

Hatoful Boyfriend is One of the Best Dating Simulators Out There

26m ago - Weird and lovable, Hatoful Boyfriend is the dating sim for everyone. | hatoful boyfriend