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Not Greedy, Just Clueless

Question: "Why does publisher X have such greedy business practices?"

Answer: "Companies exist to make money!"

I see this exchange a lot, and the sad thing is that both the question and the answer are misguided. Jim Sterling touched on this a few weeks ago, but I thought I'd dig a little deeper and talk about why the problem is cluelessness, not greed.

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escapistmagazine.com
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