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Next-Gen.Biz: Nintendo, Microsoft Land PR Honors

Next-Gen.Biz reports that Nintendo and its external PR firm GolinHarris won top honors at Thursday's PRWeek 2008 Awards for their work on the Wii's launch campaign, while the Halo 3 launch won recognition for Microsoft and Edelman.

Nintendo and GolinHarris won Campaign of the Year in a running that included not only games industry PR, but PR from all industries. The two companies won for the Wii launch campaign titled, "Wii Launch: How Wii Helped Nintendo Get Its Game Back."

Microsoft and external PR firm Edelman walked away as winners of the Technology Campaign of the Year for Halo 3's launch. Our readers will remember how Microsoft positioned Halo 3 not as a big videogame launch, but the entertainment event of the year, just one of the strategies implemented in the campaign.

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