Microsoft Entertainment and Devices Division president Robbie Bach will be spearheading a family-friendly gaming initiative beginning today.
The campaign, called "Safety is no game. Is your family set?", will launch at the DigitalLife consumer technology conference in New York City this afternoon. The initiative will involve a 20-city bus tour that will offer parents and guardians hands-on education on topics such as ESRB ratings and Xbox 360 Family Settings.
"With success comes responsibility," said Bach. "We are unwavering in our commitment to address the genuine concerns of families on how to keep interactive entertainment safe and fun for our children. In addition to our current Family Settings feature in Xbox 360, we have built in robust but easy-to-use parental controls in Windows Vista. Windows Vista serves as a good example of how we are working to incorporate the Family Settings feature into our products to ensure that parents can decide and set the parameters for their families."