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ActiBlizz Ponders the Future

Activision is in the middle of a massive $18.9 billion merger deal with Vivendi Games, home of World of Warcraft developer Blizzard. And even though the transaction has yet to be completely finalized, Kotick said at the Morgan Stanley Technology Conference on Tuesday that he has already learned much from the MMO gurus at Blizzard.

"What we've realized is that [there is] the opportunity [in] just taking the institutional knowledge that exists at Blizzard," Kotick stated. "For example, how do we take Guitar Hero, which is the best-selling game that we've ever had, and take that to Korea, or take that to China, and be thoughtful about it. These guys have so much institutional expertise about how you've got to market in these territories."

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