In Tokyo there is a place where people can rent cats. Yes, rent cats. Seriously! That is the entire purpose of Cat Cafe Calico. The concept sounds unusual, but in space-conscious Tokyo it is understandable. Not every home has room for a cat. Patrons check into Cat Cafe Calico and unwind by spending a few hours with a cat in exchange for a nominal fee.
Sega is teaming up with Cat Cafe Calico to promote an upcoming DS game. The game is, of course, related to cats.