Next Generation And A Micro-Transaction Future

Gamification is a well-known sales tactic which involves using game mechanics to manipulate weaknesses to the human psyche, so it’s no stretch of the imagination that it would be quite easy to lead unsuspecting younger gamers for a few hefty purchases.

A virtual mousetrap that they know will cause a few of the customers to slip up and learn an expensive lesson seems a little unethical, especially if it was planned all along, whilst also ruining the game itself.

Essentially many of the companies know full well and may even encourage the accidental purchase of virtual items for £69.99 a time and when the angry parent attempts to appeal, they are advised “You should understand how to lock down your device, this is your responsibility etc.” Although this is true, I suspect that there are people out there making the most of this transitional time in gaming.

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