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Games and Acceptance in the Mainstream Media

Gi - This week on GamesIndustry International, we're going to be talking to representatives from some very diverse areas of the UK's mainstream media - discussing their views on how games are covered by non-specialist press outlets and how that picture is changing.

Every day this week we'll be running an interview with somebody from a major media organisation, giving an insight into how they view games as a subject matter and gamers as an audience. Over the course of the week we'll be talking to the Guardian's Keith Stuart, the BBC's Dan Emery, the Daily Mail's Ed Wilson and Nuts Magazine's Rory Buckeridge, with additional comment from Adam Keal, an analyst at Fishburn Hedges.

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