Arma 3's alpha build is now purchasable on steam.
I wondered when this structure was going to be adopted by a game company. Why not offer up your alpha build for open testing, use what you learn from users to enhance into a beta build, then give those initial users the final product, in all its glory, for free. This is the first I''ve HEARD of such a structure (perhaps there are more, I am not a PC gamer) and I think it could only be of great benefit to developers/publishers who use it. Good stuff, I may even break my console diehard approach to try this one out.
I don't think this can be done on a console unless the game is digital (Which next-gen is moving towards). Many PC only games should be adapting this.
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