When Nintendo announced the Wii U in 2011, EA immediately came off as its strongest advocate. Riccitiello talked of an “unprecedented partnership”, and EA execs constantly talked up the console in the months that followed, sharing their excitement with the world, saying the Wii U was real next-gen and not transitional. There were reports that EA was helping Nintendo with its online infrastructure.
Then came rumors that the Wii U would use EA’s Origin as its online platform. That of course didn’t materialize, and incidentally neither did that unprecedented partnership.