Top
110°

What the evolution of Dead Space says about EA's strategy

GI - Why EA has to continue experimenting with the business models behind blockbuster games.

Read Full Story >>
gamesindustry.biz
The story is too old to be commented.
aliengmr1208d ago

Maybe the lack of "Dead Space" in Dead Space 3 was a problem?

spicelicka1208d ago

strategy is take a shit on everything

knowyourstuff1208d ago

This is all written by someone who has never actually played any of the games, so he's just drawing at straws trying to figure out why Dead Space 3 didn't sell.

As someone who has played the first two games, and highly schooled on the reception of Dead Space 3, the reason Dead Space 3 didn't sell well is due to the fact that EA tried to dilute the franchise and make it less survival horror and more of an action game in the vein of Gears of War. By including human enemies that shoot back at you, cover shooting, absolutely no horror elements, no tension, no scary moments, no enemies coming out of the walls, ceilings and floors, you have a watered down game targeting the tard Call of Duty crowd.

Co-Op was included for no other reason than the fact that EA did a poorly designed study that showed some people were too scared... of Dead Space of all things. So EA decided to try and market to a larger audience by making an already barely-scary game even less scary by including Co-Op so you would never be alone. This also added to the game being more action and less survival.

The problem came with the fact that the already established market of horror game fans was abandoned with this new watered down action game. The marketing problem came with fact that the game was marketed as a HORROR game, the new face of HORROR. Action fans weren't interested in a horror game, so they didn't buy it as that is how it was marketed. Once horror fans bought the game they cried foul as the game was nothing more than a lame action game. If EA had just been honest and said "Come buy our game absent of any horror, suspense or survival elements, just point and shoot and waves of enemies that do nothing but rush you in plain sight", you would've had the Call of Duty tards at least interested in the game. Instead EA pretended DS3 was something it was not, and it was that betrayal that destroyed people's interest in the game. If you asked a single person who might've been interested in an action game whether they knew DS3 was an action or horror game, they would have no clue, or would think it was a horror game, something they aren't necessarily interested in.

EA=marketing fail.

FarCryLover1821208d ago

By making it more "accessible" to a different crowd, they just alienate the fanbase and then not get any new sales due to their targeted audience being people who only play Call of Duty, FIFA or whatever. They only buy those games, they will not buy another game.

Also, they could have made a nice profit if they didn't spend millons on advertisements. Sure, have a few but don't advertise on every single channel for a few weeks. People who want your game already know about it and will buy it.

arbitor3651208d ago

I cant imagine anyone looking at dead space 3 and saying

"oh wow. a third person action game. what an original, novel, innovative concept. we definitely dont have enough of those. but do you know what we do have too much of? well paced, atmospheric, survival horror games. man, that genre is so overdone today. what we really need are some gears of war wannabes."

seriously EA. what were you thinking?