Consoles too expensive for intended audiences, says Oz boss.
Sony Australia's Michael Ephraim has questioned the price point of rival next-gen hardware, stating the Wii is "a lot to fork out" for the intended family audience, while branding the Xbox 360 as "pricey".
Speaking to Australia's The Age newspaper, Ephraim also said he believes that the PAL delay of the PS3 will not impact sales in the long term.
"My only question for this Christmas on Wii is the price point," said Ephraim.
"Even though it's affordable, at AUD $400 (EUR 237) plus whatever you need to buy accessories-wise, I'm guessing you need to spend about AUD $500 (EUR 296) to take home a Wii and enjoy it."
"For this Christmas, I think that price point is still not family entertainment because AUD $500 is a lot to fork out, but we welcome the Nintendo heritage of gaming where they can appeal to a broader audience because long-term that is critical for the industry," he said.
And while admitting Microsoft had done "fairly well" at launch, the Australia boss believes the Xbox 360 is focused on too narrow an audience and still priced too high.
"I think their product offering is still not broad enough. The content is narrow and appeals only to a very core group," he said.
He added: "It's still pricey, and I'm sure Microsoft will do everything they can, but if you just look at the offerings from each format and the marketplace that we are now playing in, especially PlayStation 2, it has to be affordable because we are talking about mass-market and non traditional gamers."