Why Games Matter - The Game Baftas Are Brilliant

Ed Smith of IBTimes UK writes: "The industry shouldn't be afraid of showing off games like Assassin's Creed, Dishonored and Far Cry to the general public; it's not just throwaway half-games like Angry Birds that non-gamers are going to find interesting. I think it's really patronising to assume that "casual" gamers won't get interested or excited by first-person shooters or RPGs. It's not just accessibility and cheapness which are exciting - creativity, and genuine, pervasive talent are fascinating to people whether they play videogames are not."

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