Submitted by JeffGrubb 722d ago | news

Ubisoft to PETA: ‘We do not condone whaling, just as we don’t condone a pirate lifestyle’

PETA said it was "disgraceful" that Assassin's Creed IV: Black Flag "glorifies" whaling. Ubisoft responds. (Assassin's Creed IV: Black Flag, PC, PS3, PS4, Ubisoft, Wii U, Xbox 360)

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Psychotica  +   722d ago
Try worrying about real animals, not virtual ones. They must have a royal fit over hunting games..
dasbeer88  +   722d ago
PETA worrying about real animals? ROFL!! They kill more animals than they save! XD
aliengmr  +   722d ago
Nice job repeating what a couple of "illusionists" told you.

PETA is over-zealous at times but they aren't any worse than those who who treat the natural world like their own dumpster, to do with as they please.
TruthbeTold  +   722d ago
Great response by Ubisoft. It's about time people find ways to answer organizations that jump on anything in a way that snaps people back to reality.
InTheLab  +   722d ago

If you're referring to Penn and Teller, that's not the only source for the butchering that PITA does.
TekoIie  +   722d ago

Their response is truly epic XD

Yeh I mean how many things do we not condone in history that we like to watch movies, read books or play games about? TONS!
himdeel  +   722d ago
LOL!! So they care nothing about all the virtual people I'll be killing! CLASSIC! /Sharpening my virtual sword now and loading my virtual gun
Mounce  +   722d ago
PETA and Femminazi's....The world's biggest groups of illogical whiners.

'nuff said.

That and, it's obvious Ubi is Anti-pirates, look at how much DRM they've tried to make to STOP pirates :P Hehe.
Dark_Overlord  +   722d ago

"Nice job repeating what a couple of "illusionists" told you. "

Oh really?


or here


PETA are huge hippocrates, just like Greenpeace
Derekvinyard13  +   722d ago
Lolol pirate lifestyle
joab777  +   722d ago
After seeing this and the vikings on history channel, i am building a ship and heading south. Doesn anyone want to join me? Dont worry, i have a solar powered generator, a 50 inch flat screen, and a ps3 and xbox. There will be wenches and rum but it wont be all fun and games. Theres alot of deck work to do. We will be stopping often to plunder.
TruthbeTold  +   722d ago
See? Now we are going to HAVE to ban video games. I can link to 5 future articles and studies that show that playing such games births pirates. Call your congressman today!
Minato-Namikaze  +   722d ago
I swear people get dumber by the hour
UnHoly_One  +   722d ago
I'm not sure that they are "dumb", necessarily.

I would vote something more along the lines of "insane".

Batshit Crazy would probably describe them most accurately.
joab777  +   722d ago
Exactly. We dont mind if u portray raping, pillaging and murdering, just dont touch those digital whales from 300 yrs ago.

This is the same group that put up a billboard of the guy whose leg was bitten off by a great white with a captiin saying somethink like, how do you like it when the tables are turned.
Derekvinyard13  +   722d ago
Lmao that was hilarious
PhantomT1412  +   722d ago
For once, I found an official Ubisoft statement quite funny^^
#3 (Edited 722d ago ) | Agree(20) | Disagree(0) | Report | Reply
AdmiralSnake  +   722d ago
Lmfaoooo @disgraceful.....
Conzul  +   722d ago
I die a little inside when I hear about my fav celebrities joining PETA.
Farsendor1  +   722d ago
you die a little inside when someone you don't know joins an organization?
Conzul  +   722d ago
When you think well of someone it's normal to root for them when they do stuff U LIEK and boo them when they do otherwise. Harmless, really - learn to see past exaggerations dude.
#5.1.1 (Edited 722d ago ) | Agree(0) | Disagree(0) | Report
Fishermenofwar  +   722d ago

Sorry couldn't help myself....

Epic reply by UBI tough...LOL
Bathyj  +   722d ago
good answer.

seriously peta, are you worried us dumb gamers who have no free will of our own and only do what games tell us to do are going to hit the high seas and start whaling?

sounds like youre the only ones wailing.
see what i did there?
joab777  +   722d ago
Lol. NO...i literally laughed out loud at ur comment...very funny.

Seriously though, when every HUMAN in this world isnt starving, then we will consider protecting animals. Yes, i understand endangered species, but itis getting absurd.

I know a guy in Cali whose family owned a ranch for generations. The environmentalists came on his property, found a tiny insect that was endangered and confiscated his property. True story. My uncle lives down the road and at least inve a year, he finds them trying to get on hia property.
WorldGamer  +   722d ago
The problem I have with this is that there is a greater discussion to be had when looking at this game. Knee jerk reactions hurt everyone and in this case PETA ends up coming off as some an organization with no level of perspective.

Whaling is a practice that while terrible, is historically part of what was practiced in some regions around the world. If a game chooses to depict it, we have to have some context of how they are doing it before we judge the game. CoD had/has attack dogs, but I don't think it condones violence against dogs in the least.

Sometimes, these organizations need to check their reactions and really think about things before they fly off the handle.
STICKzophrenic  +   722d ago
Does PETA have a problem with all of the hunting that takes in Assassin's Creed 3, Far Cry 3 and Red Dead Redemption as well?
JCENAdaBest  +   722d ago
Stupid. always a group of people moaning.
-Gespenst-  +   722d ago
In fairness though it IS glorifying whaling by it's representation. They're making it fun and thrilling to harpoon whales for chrissakes. You ultimately can't fully divorce the representation of such a thing from it's reality, and to think you can is wilfully ignorant and naive.

If it's completely optional I'll just ignore it because after the game does look really good. I hope they don't force you to do it like when animals attack you in AC3, that was bullshit. I don't want to kill these animals.
#11 (Edited 722d ago ) | Agree(0) | Disagree(11) | Report | Reply
00  +   722d ago
"They're making it fun and thrilling to harpoon whales for chrissakes"

that because it's a game, I don't want to be doing boring tedious this over and over again. And people are not suddenly going to buy a boat and a harpoon and wrestle whales with there bar hands just because it's in a game.
#11.1 (Edited 722d ago ) | Agree(9) | Disagree(0) | Report | Reply
BlackTar187  +   722d ago

Stop being so damn sad
mamotte  +   722d ago
Even if it's fun and engaging, it's not like if everyone were going to, you know. Become pirates and going whaling. The real point is... Peta should worry about REAl problems.
SilentNegotiator  +   722d ago
So you're one of those people that think FPS games "encourage" violence, I take it? Because that would have the same logic.
-Gespenst-  +   722d ago
They should worry about real problems, absolutely, but it's stuff like this that contributes to an overall cultural understanding of whaling. Of course people aren't going to go out and spear whales, but stuff like this makes people take the issue of whaling less seriously- makes people avoid the reality and pop ACIV in where they go and kill very convincing REPRESENTATIONS of whales.

It's what it REPRESENTS that's important, not whether it's materially real. It has a SYMBOLIC reality that contributes to an overall cultural understanding of something.
lyvon  +   722d ago
You're quite simply a madman.

Can't believe what I'm reading
-Gespenst-  +   721d ago
You only think that because you've construed me as meaning that people are going to go out and harpoon whales, i.e. that games directly and immediately influence behaviour, which is only the case if you're extremely mentally "different" in the first place.

Think about culture and society for a second- think about how gradually and subtly those things change. Media and entertainment have big parts to play in that shift, particularly in this day and age. By and large we're like 90% passive when we're consuming stuff designed to entertain us- there are aspects of the things we consume that enter our minds on a more subliminal level. I'm not referring to flashing images that say "KILL PEOPLE" or something stupid like that, but more to the realities that these things portray- the norms of behaviour and realities of history these things instantiate.

Now think of games. Games empower the player; we're given a controller which allows us, vicariously, to control what is essentially an avatar of ourselves on-screen. Now, while we're not passive as most of us are when we're watching a TV show or a film, we're active only insofar as we're paying attention to what we need to do to complete and succeed in the game- to earn our reward in the game. We're still largely passive with regards to the norms of behaviour and understanding that the game is transmitting. I'm not saying game devs are trying to brainwash us, they merely reproduce norms that they understand, and in this case, they're also working within what's expected from a videogame- in other words- thrills and entertainment.

So, they're trying to represent a reality, whilst also trying to deliver entertainment, both of which could be constituted by pretty dodgy norms.

Of course the game isn't real, but it contributes to an overall cultural understanding of something. I wouldn't be saying this if it weren't something as big as the Assassin's Creed franchise. The AC franchise has clout in culture at this point, people know about it, it has AUTHORITY as a videogame, and with authority comes SUBMISSION. People - us - , like to be passive- like to just lap stuff up uncritically - we want to be spoonfed. Which is why, (at last) ubiquitous cultural artifacts in society are influential. The bigger these things are, the more of an effect they have on our understandings of reality. All I pray is that people don't come away from this game thinking that whaling is a thrilling, fun, and "awesome" thing to do. You see, the representation in this case fails to consider and show the morality of such an act- it renders it totally as a source of entertainment.

Maybe you yourself (Iyvon) are aloof and not susceptible to such things, but the fact is that a lot of people are easily influenced- not necessarily to action (in fact rarely), but to opinion and understanding, and nothing's worse than ignorance. Opinions and understandings that acquire a consensus among a majority basically become fact, but that doesn't mean they're right.

And even still, NO ONE is free from the influence of the media. The way people dress and talk and understand a lot of big things in life is primarily if not largely informed by television, film etc. and on a more fundamental level than you realise. It used to be other people- people in power - but the media has become a great authority in our lives.

Obviously, whaling itself is a problem they should pay attention to, but these things happen in the first place because of a culture. There's physical reality and then there's immaterial reality- both need to be carefully considered. Throwing a bunch of whalers in prison isn't going to stop whaling.
MrBeatdown  +   722d ago
Well played, Ubi. Well played.
#12 (Edited 722d ago ) | Agree(6) | Disagree(0) | Report | Reply
RuleofOne343  +   722d ago
We do not condone illegal whaling, just as we don’t condone a pirate lifestyle of poor hygiene, plundering, hijacking ships, and over-the-legal-limit drunken debauchery.
That is a great response by far .
Fishermenofwar  +   722d ago
Hey that sounds like a great weekend...Speak for yourself..LOL
HexxedAvenger  +   722d ago
.......DAMN!So Ubi says I can't be a pirate, time to shave muh beard. ...wait Why haven't they said anything about being an assassin?
Convas  +   722d ago
Because the heads of development are obviously assassins ... O.O
aliengmr  +   722d ago
While I don't agree with what PETA said, they were asked by a gaming publication their view on the matter. PETA probably wouldn't have cared in the least about AC4 had a gaming site not sought their opinion in order to create controversy.

Had PETA said this on their own it would be different.
Eyesoftheraven  +   722d ago
Why the hell does it have to be, "JOE SHMOE WHO PLAYS THIS GAME IN HIS MOTHER'S BASEMENT."

What pricks.
solidboss07  +   722d ago
And do Peta complain when somebody reads a literary classic called Moby Dick? They need to get their heads out of their own butts.
I to am concerned about whaling, and indeed the whole of the natural world but I get extremely irritated by people wanting everything censored. Let us ban Star Wars because it 'condones using a thing called the Force, and the building of Deathstars'.
Unfortunately, some nations still have whaling fleets, a fictional story in whatever form won't add to that number.
(I don't believe people will be playing Assasins Creed 4 in 100 years, but they will still be reading Moby Dick - or watching the films.)
aliengmr  +   722d ago
What do you think PETA would say if you called and asked them their opinion on whaling in a video game?

They weren't calling for censorship, they were asked what they thought about it.

This was an entirely manufactured controversy, and who came out looking good?
cpayne93  +   722d ago
Have to agree. The site went and asked PETA's opinion on the matter, trying to stir up controversy for hits. Not a bad tactic really, everyone loves to loathe and laugh at PETA.

Edit: Hmm, the page with PETA's original statement says PETA decided to give the site that statement, I could have sworn that article said that they went and asked PETA. Maybe they changed it? Could be I'm just imagining things.
#17.1.1 (Edited 722d ago ) | Agree(3) | Disagree(0) | Report
aliengmr  +   722d ago

It said plain as day "We asked PETA". A soon as I read that I knew this all manufactured BS.

But as you can see, AC4 came under attack by an over-zealous organization like PETA and gamers jump to its defense. Now gamers are talking about PETA and not franchise fatigue.

EDIT you aren't seeing things, it was changed.

This was in headline on N4G.

"That last part, the whaling, is something we haven’t seen in many video games before, and we asked PETA for its feelings on the matter."

This was is the article today.

"That last part, the whaling, is something we haven’t seen in many video games before, and PETA decided to give us its feelings on the matter."

Hmmm. Well it works, mention PETA and the comments gets gamer-rage 2 pages deep. Because what PETA thinks about AC4 is totally relevant./s
#17.1.2 (Edited 722d ago ) | Agree(1) | Disagree(0) | Report
lukeshero93  +   722d ago
I just bought a boat though, damn better not go whaling now ....................fuck off PETA
Summons75  +   722d ago
Oh PETA, did you get sick of Nintendo kicking your crazy butts when you try to attack their game? Seriesly though, ubi may have had a great response but Nintendo making them the villains in Pokemon, twice!, is the ultimate slap to the face lol.

I hate PETA, they say their doing good but their actions are just dumb or borderline that of a terrorist.
tigertron  +   722d ago
Ubisoft doesn't condone piracy? damn, and I was just about to book a flight out to Somalia too...
younglj01  +   722d ago
MysticStrummer  +   722d ago
Most of the gaming industry condones mass murder, apparently.
Lifeequals42  +   722d ago
This is awesome. More companies need a sense of humor.
NateCole  +   722d ago
It's just a freaking game dam it. Whaling also happend a lot in those days.
jakethesnake  +   722d ago
They shouldn't give PITA the attention. That's all they wanted in the first place. Just ignore them
CouldHaveYelledUiiW  +   722d ago
I don't condone P.I.R.A.T.E. LIFE either-
Being out on these Mean Seas...
Slangin' Swords, Grabbin' Booty... Riding on 4 Sails- Can't trust nobody but your sword and your musket.

PopRocks359  +   722d ago
Anyone up for visiting PETA's offices and prancing about in pirate outfits singing, "Yo ho, yo ho, a pirate's life for me"?
WPX  +   722d ago
I'm in. I'll bring my harpoon too.
t3gamenews  +   722d ago
its funny how there are actually hunting games on consoles yet the only hunting they care about are on games that aren't about hunting. >.>
wanna take on pokemon, assasins creed? whats next megaman?
LAWSON72  +   722d ago
Ubi just ignore them, they are as stupid as those who think games cause violence.
shackdaddy  +   722d ago
Come on Ubisoft, don't respond to these guys...
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