100°

Why Are Indies Embracing Piracy as Big Companies Fight It?

GP writer Marcus Estrada discusses the question of why indie game developers are embracing piracy on PC as big companies like EA continue to fight it.

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gamepodunk.com
GameSpawn4061d ago (Edited 4061d ago )

Piracy hurts the big companies "bottom line". In their eyes anything that has an effect on your bottom line, no matter how miniscule, it is a cancer that must be eliminated.

An indie dev has no bottom line, in fact they have NOTHING including a reputation, because they aren't established. To an indie dev having their game passed around, legally or not, is good because it gets their name out there and gets them something that not just money buys -- a reputation. Once they've grown and gotten picked up by a big publisher like EA or UBI, then piracy would be seen as a threat, but again this is more from the publisher's perspective, not necessarily the dev (he/they may or may not have the same opinion).

What big companies have not gotten through their thick skulls though is the more you fight and resist piracy the more it will occur. If they'd stop jacking prices on games because of "piracy" (so they say) and tracking down Tom and Jane and the backwoods of nowhere and slapping them with unrealistic lawsuits, you'd see less piracy and more people buying. No piracy will never go completely away, but at least you can minimize it by not feeding people anger and frustration that drives them to pirate over buy in the first place.

3GenGames4061d ago (Edited 4061d ago )

They have a bottom line. They just realize just because somebody pirates it, doesn't mean they'd want ever pay full price for it. Indies realize every pirate can help because their games are far more reasonably priced, and will also spread to friends, which will generate more sales because they're more sanely priced.

Plus, many times piracy only has a big role is when the company forces crap on it's customers. Rightfully, piracy is to be a force to make sure there's checks and balances if they put in crap DRM and such. Which, if a game does that, I'd have no problem only pirating it and playing it guilt free. No way, ha. Indies, though, don't do that. So I'd never pirate an indie title. I played Minecraft for a bit until I scrounged together $20. And a few of my friends bought it because I gave them my launcher for free. It's almost like free advertisement, if your product is backed by a quality no-DRM system. And it generated more sales from people who'd of never tried it otherwise, without being able to play it first and getting addicted.

papashango4061d ago

GabeN doesn't have any issue with piracy. His stance on it is simple. Make a good game that's easier to obtain than pirating and the rest does itself. Steam just happens to be the goto platform in the gaming industry so these devs are reaping the rewards.

adorie4061d ago

to add to that (great post btw, you got a bubble from me)
-Big publishers of any media, pretty much, are fighting piracy using old business models that are doomed to fail, also slow to embrace and adapt to the way the internet has been shaping how we interact with media.

Take the "promo bay" for example, indie gets a spot on their front page, has a free download to their work with a description that asks for donations if people like what they downloaded. No middle-man, 3rd-wheel-publishers to appease and snatch excessive profits, no having to drop tons of money for advertisement, since the site is basically international and the one ad can do wonders for exposure and reward in the form of currency!

I read an artist made around 700k doing this a few weeks ago. Dinosaur business models can go the way of the DoDo.

shutUpAndTakeMyMoney4061d ago

In the future everything will be in the cloud and games will be sh!t micro transations and I will stop gaming. Piracy will not be an issue then.

Conzul4061d ago

In the future, *everything* is made of chrome.

JeepGamer4061d ago

The industry has tied itself down with all sorts of things when it comes to the distribution of games, particularly on a global level.

The indie devs don't have the time or the resources to deal with that.

MikeMyers4061d ago

I can think of three reasons. One is they like the exposure. Indie developed don't have the same type of budgets for marketing. A lot of people will try the game out and if they like it some will buy a legit copy.

Another reason is they validate the piracy if they view these big corporations as having lots of money. Piraters will support the smaller developers instead.

Indie games also take more risk and are often made of pure love for gaming and not created to sell millions of copies. It's more about the passion than about the money.

Perjoss4061d ago

Another reason is larger companies are practically forced to take all possible measures to maximise profit because of shareholders. Indie devs do not have this problem.

smashcrashbash4061d ago (Edited 4061d ago )

Because they can't. How exactly do you expect them to fight piracy? Besides the people who claim that they embrace piracy only say that because it is too hard or expensive to fight and get pleasing results. If every game company could find some way to kick out every person who can copy their game and keep them out forcing them to buy the original they would do it. But they can't so you either accept it or spend a lifetime trying to keep them out.Helplessness leads to acceptance. If I didn't have a gun or security to keep out the intruders would you just let them come in or helplessly fight them knowing it isn't doing anything?

Godmars2904061d ago

Because Indy devs recognize that most pirates are people who wouldn't have gotten the game any other way?

3GenGames4061d ago (Edited 4061d ago )

Indy? Do they only make Racing Games?

http://en.wikipedia.org/wik...

NOT INDY! It's INDIE AS IN INDEPENDENT!

Perjoss4061d ago

You've blown your cover mr undercover grammar policeman.

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60°

Indie Game of the Month Awards March 2024

“Another month has passed us by and during it, many incredible indie games released so let's celebrate the 12 best from March 2024.” - A.J. Maciejewski from Video Chums.

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videochums.com
220°

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

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techraptor.net
thorstein43d ago

I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.

Cacabunga42d ago

EA is already dying a painful death..

peppeaccardo42d ago

i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?

just_looken42d ago

Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game

The new unreal engine has auto terrain creation tools

In the world of greed in which it is winning without any major blow back ai is our future.

everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.

GamerRN42d ago

Maybe they should just focus on making good games?

Just a thought...

Kiryu199241d ago

Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot

Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)

Gaming is making so much money yet the greed of these companies is never ending

CEO’s and people on board making millions yet cutting jobs to those who are actually making the products

+ Show (1) more replyLast reply 41d ago
Knightofelemia42d ago (Edited 42d ago )

EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.

Stuart575642d ago

EA layoffs followed by 'Generative AI to Drive Monetization'

I knew it. Wonder what AI salary looks like? Nothing.

ChasterMies42d ago

I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.

DarXyde41d ago

Very likely, yes.

Made worse by the fact that the execs aren't changing their compensations.

My deepest fear at this point is that we are now in the capitalism endgame.

At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?

Barlos42d ago (Edited 42d ago )

And take away creativity, and people's jobs as we've been seeing. Got it.

No thanks. I want my games created by people, not AI.

CobraKai42d ago

Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.

just_looken42d ago

Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms

The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.

We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.

Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...

Eonjay41d ago

Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.

Chocoburger42d ago (Edited 42d ago )

EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.

SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5

Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"

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70°

Indie Game of the Month Awards February 2024

“February is always a short month but it sure didn't feel like it with all of the top-quality indies that released during it. Let's dive right in!” - A.J. Maciejewski from Video Chums.

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videochums.com